Content that got through compliance and got results
Real projects for teams in super, banking, insurance, HR tech, payroll and legaltech, and what changed because of them.
Finance, super, compliance: industries where every word has to pass legal. That's why Lexicon, the agency working with Aware Super, Genium, and Teacher's Mutual Bank, brings me in to help their clients sound more human.
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Growing their LinkedIn following by 95% through thought-led content that brokers wanted to read.
175% increase in web traffic and $455K in pipeline through content that explained their value clearly.
Reshaping their message so HR leaders finally understood what made them different.
The end result felt clear, confident and much more aligned with how we want to show up. We've already noticed a shift in how people are engaging with the site.
Alice has been fantastic to work with, very efficient with writing content for the website and great at picking up super's nuances as she writes.
Alice is, without exaggeration, one of the best I've ever worked with. No task is too big, too complicated, too annoying or even too small.
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Book a call and tell me what's not working. You'll walk away with at least one thing to fix, even if we never work together.
