Client case studies: Real content results

An image of Cylo Insurance's LinkedIn posts on a phone screen.

Approaches

Visibility that builds over time

For Cylo, visibility meant credibility

Growing their LinkedIn following by 95% through thought-led content that brokers wanted to read.

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For DisplaySweet, it meant results

175% increase in web traffic and $455K in pipeline through content that explained their value clearly.

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For JobTetris, it meant clarity

Reshaping their message so HR leaders finally understood what made them different.

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Real results from real clients

Explore how I've helped founders and teams grow

Alice is, without exaggeration, one of the best I’ve ever worked with.

No task is too big, too complicated, too annoying or even too small. She gets in and gets it done with enthusiasm and great care.

Lucy Jasper

Head of Marketing, DisplaySweet

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Alice was an absolute asset during our website content refresh. Her process was smooth, collaborative and efficient; she made what could have been an overwhelming project feel completely manageable. Highly recommend working with her!

Carley Anderson

Marketing Executive, Hometime

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Alice worked closely with us to simplify the messaging and bring more clarity to what JobTetris does. The end result felt clear, confident and much more aligned with how we want to show up. We’ve already noticed a shift in how people are engaging with the site.

Brendan Tremble

Founder, JobTetris

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Love working with Alice. She always has a positive attitude & just gets things done when they need to be done.

Marcus Skeggs

Director of Sales & Marketing, DisplaySweet

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Alice is a rare mix of highly creative but also commercially minded and is always thinking outside the box. Her ability to take initiative and run a project autonomously, while still communicating proactively with me and the rest of the team is impressive.

Amy Joseph

Head of Content, GuildSuper

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Influx

Landing page, launch content, and ongoing copy support for a CX platform introducing a product category that didn't exist yet.

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Alltech Payroll

Ten foundational SEO articles for an outsourced payroll business — built from expert interviews and keyword research to fill a gap that barely existed online.

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Sonder

Writing a 34-page grief guide for a workplace wellbeing platform — taking expert insights and turning them into something leaders could actually use on a hard day.

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Cylo Cyber Insurance

Building visibility, trust, and engagement for a cyber insurance startup through steady, strategic LinkedIn and email content.

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DisplaySweet

A long-term content partnership that helped DisplaySweet sharpen its story, simplify its site, and turn brand clarity into commercial results.

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Employment Hero

Stepping in as an extension of the team to keep a busy HR SaaS content engine running smoothly across two regions.

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Case study: Copywriting for financial services clients

Lexicon

Agency support for when there’s too much to do and not enough hands to do it.

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GuildSuper

Refreshing the voice of two leading super funds to connect with younger audiences, rebuild trust, and prove that financial content doesn’t have to feel like homework.

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