Agencies

Scale your content output without growing your payroll

White-label content strategy and execution for agencies who need senior-level work delivered on time, without the overhead.

Partnership

When your team is stretched and clients keep asking for more

ou're winning bigger scopes. Clients want deeper strategy, more content, better execution. But your team is already running hot and hiring full-time doesn't make sense yet.

I work with agencies as a white-label content partner. You get senior content strategy and execution that feels like it came from your team. No ramp-up time, no management overhead, no risk if the workload drops.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, talking to client while smiling over laptop.
Benefits

What you get from working together

Capacity that scales with your workload

Someone senior you don't have to train

12 years of content marketing experience across finance, SaaS, and B2B. I know how agencies work and what clients expect

Scale up or down as workload changes

Busy month? I'm here. Quiet period? No obligation. You only pay for what you need when you need it.

White-label delivery your clients never see

Expand what you offer clients without neeThe work goes out under your brand. Your clients think it's your team. The partnership stays between us.

Process

How we work together

From first conversation to delivery

Figure out the fit

Tell me what you're working on, where the gaps are, and what you need. We'll figure out if it makes sense to work together.

I propose an approach

Based on what you've told me, I'll suggest how we work together. Could be monthly retainer, project-based, or white-label delivery.

Execution without hand-holding

I slot into your workflow, work with your timelines, and deliver content that meets your standards. You stay in control, I handle the work.

Flex with your workload

Busy month? I take on more. Quiet period? We scale back. No awkward conversations about cutting hours or letting people go.

Live work from agency partnerships

Content delivered for agency clients across finance, SaaS, and B2B

Ready to bring in support?

Book a call and we'll talk through what you're working on and how I can help.

FAQs

Questions about how we work together

How quickly can you start?

Usually within a week or two, depending on what's already in my pipeline. If it's urgent, let me know and I'll see what I can do.

Do you sign NDAs?

Yes. Standard practice. Your client information stays confidential.

Can you work directly with our clients?

Yes, if that's what you need. Some agencies prefer I stay in the background, others want me on client calls. We'll figure out what works for your setup.

What if the workload drops off?

That's the benefit of fractional support. We scale back when you don't need as much. No awkward conversations, no commitments you can't get out of.

How do we handle revisions?

Revisions within 30 days are included as standard. If your client needs more time, we'll figure out whether that's part of scope or needs to be addressed separately.

What's your availability like?

I work with a few clients on an ongoing basis, so availability fluctuates. Best to book a call and we'll see if timelines line up.