Services

Content marketing services that drive real business growth

Productised services with clear scope and outcomes, or fully custom packages built around what your business actually needs.

Book a free intro call
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Pre-packaged

Where do you want to start?

Pick the service that fits where you are right now

01

Capsule Content

Rank for the topics your buyers are searching for

10 SEO articles that build your authority and bring the right people to your site.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, working on laptop while smiling into the distance.
02

The Blog Audit

The blog audit

Find out why your blog isn't growing your business

A full audit that shows what's working, what's wasting your time, and what to fix first.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, showing client work on iPad.
03

The Website Audit

The website audit

Find out why your website isn't converting visitors

A full review of your website's clarity, flow, and performance with a clear brief to fix it.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, working on laptop with iPad sat next to her.
04

1:1 Strategy Session

1:1 support

Get 90 minutes of focused content strategy

Work through whatever's blocking your content and walk away with clear next steps.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, talking to client while smiling over laptop.
Flagship service

Hire a fractional content lead

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, showing client work on laptop while smiling.

Get a senior content marketer without the full-time cost

When there's no one owning your content, it shows. Pieces go out without a clear purpose, nothing connects, and no one can tell you whether any of it is working.

I come into your team and run the content function properly. Research, strategy, execution, and coordination. Everything connected to outcomes that actually matter to your business.

Explore fractional support
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Custom packages

Need something more specific?

Beyond the productised services, I build custom solutions tailored to what your business actually needs.

Turn your website into your best salesperson

Clear, conversion-focused copy that helps visitors understand what you do and why they should work with you.

Build a reputation that brings opportunities to you

Ghostwritten articles and LinkedIn content that reflect how you actually think and position you as the expert in your space.

Get found by buyers who are already looking

Research-led articles written for humans first and search engines or LLMs second, built to rank, get cited and convert over time.

Give buyers a reason to trust you before they reach out

Guides, ebooks, whitepapers, and case studies that demonstrate real expertise and move people through the funnel.

Get clear on what to say and who to say it to

Audience research, messaging frameworks, and content planning that connects your content to business goals.

Make your existing content work harder

Audit, rewrite, and restructure underperforming content to improve rankings, clarity, and conversion.

Not sure where to start?

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Book a free intro call

A quick chat to see what you're working on and where I could help. We'll talk through your goals and figure out the right next step together. No commitment required.
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Book a 1:1 session

A focused 90-minute session to dig into your content challenges and walk away with clear direction. Your session fee is credited back on any service booked within 14 days.

Got questions?

Questions about services, process, and how AX Content works

Do you work with businesses outside Australia?

Yes. I work with clients globally. Most of my work is done remotely so location is never a barrier.

Do you work with my existing tools and platforms?

Yes. I adapt to whatever you're already using, whether that's HubSpot, Webflow, Notion, Asana, or something else. If you don't have tools set up yet, I'll suggest what makes sense for your business.

Is there a minimum commitment?

For pre-packaged services like audits and Capsule Content there's no minimum term. For fractional support and custom retainers I typically work on a three-month minimum so there's enough time to see real results.

Do you take on individual projects or just retainers?

Both. Productised services are fixed-scope one-off projects. For custom work I do both project-based and ongoing retainer arrangements depending on what you need.

Can you work with my industry?

I've worked across finance, fintech, SaaS, tech, B2B services, eCommerce, and more. If your business is complex and your audience is discerning, we'll probably be a good fit.

What does your process look like?

For productised services you book and pay online and I get started straight away. For custom work and fractional support we start with a call to scope the project, then I'll send a proposal and timeline before we kick off.