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November 3, 2025
SEO isn’t dead, it just grew up: understanding AEO, AIO and GEOHow search, AI and generative engines changed the rules , and what that means for your content.
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November 3, 2025
SEO isn’t dead, it just grew up: understanding AEO, AIO and GEOHow search, AI and generative engines changed the rules , and what that means for your content.
October 29, 2025
If I were starting with too much content: how I’d turn volume into valueHere’s the step-by-step approach I’d take to audit, refine, and rebuild your content system so every piece works harder for visibility and conversion.
October 29, 2025
The 5 content foundations every B2B SaaS business needsIf buyers can’t explain what your product does, they can’t buy it. Discover the five foundational content topics every SaaS business needs to build visibility, trust, and demand.
October 28, 2025
How to build a content strategy that aligns with business goalsLearn how to create a content strategy that actually drives business results — not just traffic. Step-by-step guidance from AX Content on building clarity, consistency and measurable impact.
October 28, 2025
If I were starting from scratch: how I’d build a content engine from the ground upIf your business has no content or a neglected website, here’s the practical, step-by-step approach I’d use to build a content engine from zero — one that keeps working long after the first few posts go live.
October 27, 2025
AEO vs SEO: what’s changed (and what hasn’t)Generative engine optimisation (AEO) is reshaping how people find information online. Learn what’s changed from SEO, what’s still true, and how to make your content AEO-ready.
October 23, 2025
It’s not the length of the content — it’s the complexity that makes it expensiveThe real work of content isn’t in the typing, it’s in the untangling: turning complex topics into clear, confident, compliant messages that actually make sense to the people reading them.
October 22, 2025
The 5 content foundations every super fund needsSuper is complex — but your content doesn’t have to be. Here are the five foundational topics every super fund should cover to build trust, improve visibility, and help members actually understand their money.
October 22, 2025
The 5 content foundations every HR & recruitment tech business needsMost brands talk about “streamlining HR” — but few explain what that really means. Here are the five foundational topics every HR platform needs to educate, build trust, and win better clients.
October 22, 2025
The 5 content foundations every fintech needsMost fintechs think they have a marketing problem. They actually have a clarity problem. Here are the five foundational content pillars every fintech needs — for both B2B and B2C audiences.
October 20, 2025
The 5 content foundations every broker firm needsMost broker websites focus on rates and products — not the value of advice. Here are the five foundational topics every broker firm needs to explain what they do, build trust, and attract better clients.
October 20, 2025
The 5 content foundations every lender needsMost finance companies skip the basics — the content that tells people how their model works and why it’s trustworthy. Here are the five foundational topics every lender needs to build confidence and credibility.
October 20, 2025
The 5 content foundations every insurer needsMost insurers skip the basics — the content that tells Google, AI tools, and customers what they actually do and why it matters. Here are the five foundational topics every insurer needs to build trust, confidence, and visibility.
October 20, 2025
The 5 content foundations every bank needsMost banks skip the basics — the content that tells people what they actually do. Here are the five foundational topics every bank needs to build trust, improve visibility, and stop starting from scratch every quarter.
October 15, 2025
What AI search actually looks for (and why your content doesn't show up)AI engines prioritise structure, clarity, and evidence. See how to format web content so it can be understood, cited, and trusted.
October 14, 2025
How AI rewrote the content funnelMeet the new funnel: one query, complete answer, real intent.
August 5, 2025
How to repurpose content: turn one big idea into months of materialRepurposing lets you take a big piece (like a research report or whitepaper) and turn it into blogs, LinkedIn posts, emails, videos, and more. Here’s how to do it without starting from scratch.
July 30, 2025
How to fix your AI-generated contentAI can give you words. But if you want content that feels like you, you’ll need to do a bit more.
July 29, 2025
How to audit your own contentPublishing lots of content but not sure if it’s actually working? Here’s a simple way to audit it yourself and find out what’s helping, and what’s just noise.
July 22, 2025
Why your content strategy isn’t working (and what to do instead)If your content strategy looks solid on paper but still isn’t getting results, this one’s for you.
July 17, 2025
The ultimate SaaS glossary: 100+ terms, acronyms and buzzwords — explained simplyStruggling to tell your PLG from your NPS? This glossary breaks down 100+ SaaS terms, acronyms and buzzwords with simple definitions and plain-English alternatives.
July 15, 2025
How to optimise your content for AI (without ruining it for humans)AI is the new front door to your content. This guide walks through how to optimise your website and blog content for AI tools like ChatGPT, Perplexity and Gemini, while still keeping it useful, readable, and unmistakably human.
July 10, 2025
How much does good SaaS content really cost?You can pay $50 or $6,000 for SaaS content — so what’s the difference? This post breaks down what good content actually costs (and why).
July 8, 2025
Does AI content actually work? A B2B writer’s honest takeEveryone’s using AI tools to write faster. But is the content actually working? Here’s what AI gets right, what it misses, and how to make it better.
July 3, 2025
Content not performing? Here’s what’s really going wrongPublishing content but getting crickets? Here’s what’s really behind underperforming content, and how to turn it into something that actually works.
July 1, 2025
Why your recruitment website copy isn’t landing (and how to fix it)I reviewed a stack of recruitment websites last week, and most of them had the same issues, from “we”-heavy copy to confusing layouts and outdated blogs.
June 26, 2025
I tested LinkedIn growth hacks so you don’t have to — here’s what actually worked.We’ve all seen the advice: post a carousel, add a hook, end with a question, keep it emoji-heavy. So I tested all the popular LinkedIn “growth hacks” for a week straight, and tracked the results.
June 24, 2025
How to get great work out of your freelancer (without micromanaging them)If you’re constantly rewriting your freelancer’s work or wondering why they “just didn’t get it” — this is for you. Because good freelance writers don’t need hand-holding. But they do need clarity. And context. And a bit of trust.
June 19, 2025
Your content isn’t converting because no one knows why you’re postingIf your content isn’t converting, it’s probably not the writing. It’s the lack of strategy. This post breaks down why so much B2B content falls flat — and what to do instead.
June 17, 2025
What is a content retainer? (And how to know if it’s right for your team)Not sure if a content retainer is worth it? Here’s what it actually looks like — and why so many stretched marketers swear by them.
June 12, 2025
What should CEOs post on LinkedIn? A guide to content that builds trustBeing a founder or CEO comes with expectations — including showing up online. But what do you actually post on LinkedIn if you're not into self-promotion? Here's what works (and what doesn't).
June 10, 2025
What your freelance writer wishes you’d include in the brief (but won’t ask for twice)Even the “good” briefs often miss the details that matter. This post breaks down what your freelancer really needs to get the work right — and how to stop content from stalling in the first round of feedback.
June 9, 2025
LinkedIn ghostwriting: what it is and why it’s not cheatingGhostwriting isn’t cheating — it’s clarity on demand. This blog unpacks what LinkedIn ghostwriting really involves, why it’s not inauthentic, and how it can help busy leaders show up consistently without burning out.
June 6, 2025
6 LinkedIn post ideas for founders and execs who don't have time to thinkYou’ve got things to say — especially if you’re leading a business. But turning those ideas into LinkedIn posts? Not always your top priority. This blog gives founders and execs 6 easy post ideas for showing up online.
June 5, 2025
Let me guess — you’ve got a folder full of drafts that never got approvedIf your content process is full of strong starts and silent endings, you’re not alone. This post unpacks why good drafts get abandoned — and how to stop your ideas from dying in review.
June 3, 2025
Your voice is your brand. But only a few people ever hear it.You’re clear and confident in meetings — but your voice disappears once the call ends. This article looks at what happens when you start showing up where it scales, and how ghostwriting can help.
June 2, 2025
Why your homepage is trying to do too much — and says nothingIf your homepage is trying to speak to everyone, list everything, and explain your entire brand in one scroll… it’s probably not working. Here’s what to cut — and what to focus on instead.
May 29, 2025
Why your team doesn’t need more content — they need less frictionIf every piece of content feels harder than it should, you’re not alone. This post breaks down what friction looks like in content teams — and why consistency matters more than capacity.
May 27, 2025
How to write compliant content that still connectsLearn how to write compliant content that builds trust and clarity — with examples, tips, and frameworks for regulated industries.
May 23, 2025
If you confuse them, you lose them: lessons from a SaaS startupA smart SaaS product, a cluttered message, and a case study in what happens when you try to say too much. Here’s what JobTetris taught me about clarity, focus, and speaking to the right audience.
May 16, 2025
How to cure the COVID in your copyA lot has changed since 2020. Your copy? Maybe not. Here’s how to spot the lingering pandemic language that’s holding your brand back — and how to fix it without a full rewrite.
May 9, 2025
Why your content isn’t delivering business resultsPublishing but not seeing pipeline? Here are the real reasons content fails — and how to fix them with foundations, distribution, and clear intent.
May 2, 2025
Is your tone of voice actually just tone of vague?Tone guides should help people write like your brand. Most just serve up adjective soup. Here’s how to fix that.
April 22, 2025
The difference between a content writer and a copywriterThey both write words. But they’re not the same job. Here’s how content writers and copywriters differ — and why a strong strategy needs both on your team.
March 6, 2025
The ultimate guide to eBooks and whitepapers for B2B marketingNot all lead magnets are created equal. This guide walks you through when to use an eBook, when to use a whitepaper, and how to create content that actually works in a B2B marketing funnel.
October 30, 2025
If I were starting with too much content: how I’d turn volume into valueHere’s the step-by-step approach I’d take to audit, refine, and rebuild your content system so every piece works harder for visibility and conversion.
October 30, 2025
How to build a content strategy that aligns with business goalsLearn how to create a content strategy that actually drives business results — not just traffic. Step-by-step guidance from AX Content on building clarity, consistency and measurable impact.
October 27, 2025
It’s not the length of the content — it’s the complexity that makes it expensiveThe real work of content isn’t in the typing, it’s in the untangling: turning complex topics into clear, confident, compliant messages that actually make sense to the people reading them.
October 27, 2025
How to repurpose content: turn one big idea into months of materialRepurposing lets you take a big piece (like a research report or whitepaper) and turn it into blogs, LinkedIn posts, emails, videos, and more. Here’s how to do it without starting from scratch.
October 27, 2025
How to audit your own contentPublishing lots of content but not sure if it’s actually working? Here’s a simple way to audit it yourself and find out what’s helping, and what’s just noise.
October 27, 2025
Why your content strategy isn’t working (and what to do instead)If your content strategy looks solid on paper but still isn’t getting results, this one’s for you.
October 27, 2025
Content not performing? Here’s what’s really going wrongPublishing content but getting crickets? Here’s what’s really behind underperforming content, and how to turn it into something that actually works.
October 27, 2025
I tested LinkedIn growth hacks so you don’t have to — here’s what actually worked.We’ve all seen the advice: post a carousel, add a hook, end with a question, keep it emoji-heavy. So I tested all the popular LinkedIn “growth hacks” for a week straight, and tracked the results.
October 27, 2025
Your content isn’t converting because no one knows why you’re postingIf your content isn’t converting, it’s probably not the writing. It’s the lack of strategy. This post breaks down why so much B2B content falls flat — and what to do instead.
October 27, 2025
What should CEOs post on LinkedIn? A guide to content that builds trustBeing a founder or CEO comes with expectations — including showing up online. But what do you actually post on LinkedIn if you're not into self-promotion? Here's what works (and what doesn't).
October 27, 2025
6 LinkedIn post ideas for founders and execs who don't have time to thinkYou’ve got things to say — especially if you’re leading a business. But turning those ideas into LinkedIn posts? Not always your top priority. This blog gives founders and execs 6 easy post ideas for showing up online.
October 28, 2025
Let me guess — you’ve got a folder full of drafts that never got approvedIf your content process is full of strong starts and silent endings, you’re not alone. This post unpacks why good drafts get abandoned — and how to stop your ideas from dying in review.
October 27, 2025
Your voice is your brand. But only a few people ever hear it.You’re clear and confident in meetings — but your voice disappears once the call ends. This article looks at what happens when you start showing up where it scales, and how ghostwriting can help.
October 27, 2025
Why your team doesn’t need more content — they need less frictionIf every piece of content feels harder than it should, you’re not alone. This post breaks down what friction looks like in content teams — and why consistency matters more than capacity.
October 27, 2025
Why your content isn’t delivering business resultsPublishing but not seeing pipeline? Here are the real reasons content fails — and how to fix them with foundations, distribution, and clear intent.
October 27, 2025
The ultimate guide to eBooks and whitepapers for B2B marketingNot all lead magnets are created equal. This guide walks you through when to use an eBook, when to use a whitepaper, and how to create content that actually works in a B2B marketing funnel.
October 30, 2025
The 5 content foundations every B2B SaaS business needsIf buyers can’t explain what your product does, they can’t buy it. Discover the five foundational content topics every SaaS business needs to build visibility, trust, and demand.
October 28, 2025
If I were starting from scratch: how I’d build a content engine from the ground upIf your business has no content or a neglected website, here’s the practical, step-by-step approach I’d use to build a content engine from zero — one that keeps working long after the first few posts go live.
October 27, 2025
The 5 content foundations every super fund needsSuper is complex — but your content doesn’t have to be. Here are the five foundational topics every super fund should cover to build trust, improve visibility, and help members actually understand their money.
October 27, 2025
The 5 content foundations every HR & recruitment tech business needsMost brands talk about “streamlining HR” — but few explain what that really means. Here are the five foundational topics every HR platform needs to educate, build trust, and win better clients.
October 28, 2025
The 5 content foundations every fintech needsMost fintechs think they have a marketing problem. They actually have a clarity problem. Here are the five foundational content pillars every fintech needs — for both B2B and B2C audiences.
October 27, 2025
The 5 content foundations every broker firm needsMost broker websites focus on rates and products — not the value of advice. Here are the five foundational topics every broker firm needs to explain what they do, build trust, and attract better clients.
October 28, 2025
The 5 content foundations every lender needsMost finance companies skip the basics — the content that tells people how their model works and why it’s trustworthy. Here are the five foundational topics every lender needs to build confidence and credibility.
October 27, 2025
The 5 content foundations every insurer needsMost insurers skip the basics — the content that tells Google, AI tools, and customers what they actually do and why it matters. Here are the five foundational topics every insurer needs to build trust, confidence, and visibility.
October 27, 2025
The 5 content foundations every bank needsMost banks skip the basics — the content that tells people what they actually do. Here are the five foundational topics every bank needs to build trust, improve visibility, and stop starting from scratch every quarter.
November 3, 2025
SEO isn’t dead, it just grew up: understanding AEO, AIO and GEOHow search, AI and generative engines changed the rules , and what that means for your content.
October 30, 2025
AEO vs SEO: what’s changed (and what hasn’t)Generative engine optimisation (AEO) is reshaping how people find information online. Learn what’s changed from SEO, what’s still true, and how to make your content AEO-ready.
October 27, 2025
What AI search actually looks for (and why your content doesn't show up)AI engines prioritise structure, clarity, and evidence. See how to format web content so it can be understood, cited, and trusted.
October 28, 2025
How AI rewrote the content funnelMeet the new funnel: one query, complete answer, real intent.
October 28, 2025
How to optimise your content for AI (without ruining it for humans)AI is the new front door to your content. This guide walks through how to optimise your website and blog content for AI tools like ChatGPT, Perplexity and Gemini, while still keeping it useful, readable, and unmistakably human.
October 27, 2025
How to fix your AI-generated contentAI can give you words. But if you want content that feels like you, you’ll need to do a bit more.
October 27, 2025
The ultimate SaaS glossary: 100+ terms, acronyms and buzzwords — explained simplyStruggling to tell your PLG from your NPS? This glossary breaks down 100+ SaaS terms, acronyms and buzzwords with simple definitions and plain-English alternatives.
October 27, 2025
Why your recruitment website copy isn’t landing (and how to fix it)I reviewed a stack of recruitment websites last week, and most of them had the same issues, from “we”-heavy copy to confusing layouts and outdated blogs.
October 27, 2025
Why your homepage is trying to do too much — and says nothingIf your homepage is trying to speak to everyone, list everything, and explain your entire brand in one scroll… it’s probably not working. Here’s what to cut — and what to focus on instead.
October 27, 2025
If you confuse them, you lose them: lessons from a SaaS startupA smart SaaS product, a cluttered message, and a case study in what happens when you try to say too much. Here’s what JobTetris taught me about clarity, focus, and speaking to the right audience.
October 27, 2025
How to cure the COVID in your copyA lot has changed since 2020. Your copy? Maybe not. Here’s how to spot the lingering pandemic language that’s holding your brand back — and how to fix it without a full rewrite.
October 27, 2025
Is your tone of voice actually just tone of vague?Tone guides should help people write like your brand. Most just serve up adjective soup. Here’s how to fix that.
October 27, 2025
Does AI content actually work? A B2B writer’s honest takeEveryone’s using AI tools to write faster. But is the content actually working? Here’s what AI gets right, what it misses, and how to make it better.
October 27, 2025
How to write compliant content that still connectsLearn how to write compliant content that builds trust and clarity — with examples, tips, and frameworks for regulated industries.
October 27, 2025
How much does good SaaS content really cost?You can pay $50 or $6,000 for SaaS content — so what’s the difference? This post breaks down what good content actually costs (and why).
October 27, 2025
How to get great work out of your freelancer (without micromanaging them)If you’re constantly rewriting your freelancer’s work or wondering why they “just didn’t get it” — this is for you. Because good freelance writers don’t need hand-holding. But they do need clarity. And context. And a bit of trust.
October 27, 2025
What is a content retainer? (And how to know if it’s right for your team)Not sure if a content retainer is worth it? Here’s what it actually looks like — and why so many stretched marketers swear by them.
October 27, 2025
What your freelance writer wishes you’d include in the brief (but won’t ask for twice)Even the “good” briefs often miss the details that matter. This post breaks down what your freelancer really needs to get the work right — and how to stop content from stalling in the first round of feedback.
October 27, 2025
The difference between a content writer and a copywriterThey both write words. But they’re not the same job. Here’s how content writers and copywriters differ — and why a strong strategy needs both on your team.
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