Content strategy and copywriting for founders

What happens to your content as you scale

Content marketing gets harder, not easier. The business is growing, your expectations are rising and suddenly “we’ll figure it out internally” isn’t cutting it anymore.

You might recognise a few of these:

You don’t have time to drive content yourself
Your team is doing their best, but no one is senior enough to own it
Messaging feels unclear or inconsistent
Your website and core pages feel out of date

This isn’t a skill issue inside your team, you’ve simply hit the point where you need someone who can lead the work properly.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, talking to client while smiling over laptop.

What marketing support you need

A senior content partner who can sit in your team, make sense of complex ideas and keep content moving without you pushing it along.

Someone who can:

Set the direction
Build consistency
Make your expertise clear
And take content off your plate entirely

That’s where AX Content fits.

Build your content marketing engine

Fix what content is already there

The Website Audit

A clear review of what’s working, what isn’t and what’s stopping your site from converting.

Get your audit →

The Blog Audit

A practical review of your blog’s performance with actions to improve clarity, rankings and consistency.

Get your audit →

Get senior content leadership

Fractional content lead

Monthly strategic support to guide your content, shape your direction and keep your team aligned and improving.

Explore fractional support

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, showing client work on laptop while smiling.

Book a 1:1 strategy session

A focused working session to solve a specific content challenge and leave with a clear plan you can act on immediately.

Book your 1:1 session

Real content marketing examples

Cylo Cyber Insurance

JobTetris

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You’ve outgrown DIY content, now you need senior support