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November 22, 2025
Website content audit checklist (the B2B version)A practical, B2B-focused website content audit checklist for teams in finance, SaaS and complex industries. Review clarity, accuracy, UX, SEO basics and conversion.
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When the value isn’t obvious or the service feels intangible, people hesitate.
If your messaging blends in, prospects disengage long before they get to the offer.
Too much detail. Too much jargon. Not enough clarity. Complexity creates friction.
Your service shouldn’t need a long conversation to make sense. You need simple explanations people understand quickly.
People need to see why your service matters and why they should choose you.
Positioning that separates you from competitors who sound exactly the same.
Consulting, technical services and operational support all need someone who gets the nuance.
I help professional and technical service businesses explain their work clearly, quickly and without jargon. Whether you run a consulting practice, a specialist advisory firm or a technical services company, the goal is the same. Your message should be simple, accurate and easy for people to take action on.
My job is to help you show the value behind the work so prospects understand what you do and why it matters.
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I work with B2B service businesses that need clearer messaging, simpler explanations and content that makes it easy for prospects to understand the value.
Whether you run a consulting, technical or operational service, the goal is the same. Clarity that removes friction and helps people move forward.
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November 22, 2025
Website content audit checklist (the B2B version)A practical, B2B-focused website content audit checklist for teams in finance, SaaS and complex industries. Review clarity, accuracy, UX, SEO basics and conversion.
November 22, 2025
What is a content audit? (And when you actually need one)A content audit is a strategic review of your website or blog to assess clarity, accuracy, consistency, usefulness, performance and risk.
November 20, 2025
The modern content funnel: how buyers actually make decisions todayHere’s how AI reshaped awareness, comparison and decision-making, and what it means for your content.
November 20, 2025
Content writer vs copywriter: the real difference (and how to know which one you need)Learn the real difference between content writers and copywriters, what each does, examples, and how to choose the right expert for your business.
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