Do you understand SaaS?

Yes, I specialize in B2B SaaS content and understand the unique challenges of explaining complex products clearly.

Can you work with product and sales?

Absolutely. Clear messaging only works if everyone is aligned.

Do you help with product messaging?

Yes. I simplify features, explain value and create consistent messaging.

Do you work with both early-stage and established SaaS?

Yes, as long as clarity is the priority.

B2B SaaS content that’s clear, simple and easy to understand

Why your content isn’t working (yet)

It’s too product-heavy

If people can’t see the value fast, they bounce. Features matter, but clarity matters more.

It’s inconsistent

When product, marketing and sales explain things differently, your message loses impact.

It creates friction

Too much jargon. Too many steps. Not enough clarity. Users hesitate when the path isn’t obvious.

What you actually need

A simple value story

Your product can be complex. Your message shouldn’t be. You need clarity people can act on.

Content that reduces friction

Clear pages, clear journeys and clear explanations that help users move forward.

Messaging that aligns teams

One story across product, sales and marketing so everyone is saying the same thing.

A partner who knows SaaS

Fast-moving products, layered stakeholders and evolving features. You need someone who can keep up.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, sat on couch leaning forward smiling at camera.

Why SaaS teams work with me

I help SaaS teams turn complex products into simple, useful explanations people understand quickly. No jargon. No buzzwords. Just clear messaging that works across product, sales, CS and marketing.

My role is to make your message consistent, accurate and easy for people to act on, whether they’re discovering you for the first time or already using your product.

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Core services for SaaS

This work supports teams who need clearer positioning, accurate product explanations and content that helps users take the next step.

If your product is complex, I’m the right fit

I work with B2B SaaS teams who need clearer messaging, better explanations and content that helps prospects understand what your product actually does.

Whether you’re PLG, sales-led or operating in a regulated or high-stakes category, the goal is the same. Make your value obvious quickly and clearly.