A 6-month visibility system for brands tired of stop-start content marketing

We create and distribute the written content that keeps your brand present, so search and brand visibility doesn’t depend on “when the team has time.”

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Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, working on laptop with iPad sat next to her.

Content silence creates a vacuum

When your brand isn’t consistently visible, the conversation doesn’t stop.
It just moves on without you.

Competitors get remembered.
Other perspectives shape how buyers think.
And your expertise stays internal instead of doing its job in the market.

This is why visibility isn’t a “nice to have”.

The Visibility Content Package

A 6-month visibility system

A defined engagement built to keep your brand consistently visible over time.

Not a one-off project, or  an open-ended retainer. Six months gives enough runway for cadence, and momentum to build.

Content plus distribution

This isn’t just about writing.

We plan, create, and actively distribute your content so it doesn’t disappear after it’s published. Blogs, company page content, and authority assets work together as one system.

Structured, but flexible

There’s a clear scope and cadence, but room to adapt.

We can respond to what’s happening in your business, your market, or your priorities without breaking the system or starting from scratch.

This isn’t for everyone

The Visibility Content Package is designed for established brands who want to stay consistently visible without managing it internally.

It works best for teams in complex or high-trust industries who already have solid content, but struggle to maintain momentum when priorities shift.

It’s not designed for early-stage businesses, quick wins, or ad-hoc content.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, leaning over bench top smiling with cup of tea in hand.

How the Visibility Content Package runs

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1. Introductory conversation

We start with a focused call to understand your business, audience, and current visibility setup.

This isn’t a discovery workshop. It’s a practical conversation to confirm fit and direction.

2. Scope, quote, and payment structure

Based on that conversation, I’ll confirm the scope and share a detailed quote.

You can choose to pay upfront, quarterly, or in equal monthly instalments across the six months. All pricing is fixed before the work begins.

3. Content creation and distribution

Content is created and published steadily across the six months.

Long-form content, company page activity, and authority assets are handled as one system, with flexibility to respond to what’s happening in your business or market.

4. Review and next steps

At the end of the engagement, we review what’s been delivered and what’s working.

You can extend into another six-month package, adjust the scope, or simply conclude the work.

No automatic rollovers. No awkward conversations.

What this gives you (an example)

Consistent market presence

Your brand stays visible across key channels instead of going quiet between bursts of activity.

Content that compounds

Long-form content and authority assets are planned to work together over time, not published in isolation.

A system you can continue

By the end of the engagement, you have a clear cadence, structure, and body of work you can extend, renew, or evolve.

6-month Visibility Content Package

$35,997+GST
Or $5,999 +GST per month
What’s included
This configuration reflects our most common setup for established teams.

We'll always customise it to your business.
12 long-form blog articles
Company LinkedIn page management
2 long-form authority assets (1 per quarter)
Quarterly performance review
Strategic oversight throughout
Book an intro call
This is an example package. Final scope and pricing are confirmed after an introductory conversation and tailored to your needs.
Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, smiling and laughing with client over a cup of tea.

Content service options and extensions

The Visibility Content Package is designed as a system, but the exact configuration varies depending on your goals, channels, and internal resources. We can extend or reduce this package to suit your needs.

Some elements you can include are:

  • Newsletter content and editorial planning
  • Case studies
  • Thought leadership
  • Landing page copy

Questions about the visibility packages

Do you work on retainers?
Can this be customised?
Can we pay monthly?
What do you need from us?
What happens at the end of six months?
Is this the same as Fractional Content Lead?

Insights about content marketing

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Expert-led content: why B2B companies need it in 2026

In a market flooded with content but short on trust, expert-led insight is becoming the most reliable driver of B2B authority and growth.

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If I were starting with too much content: how I’d turn volume into value

Here’s how to audit, cut, consolidate and rebuild your library so it’s accurate, consistent and valuable for search, AI and your buyers.

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How to build a content strategy that aligns with business goals

Learn how to build a clear, customer-focused content strategy that drives alignment and real results.

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How to repurpose content: turn one big idea into months of material

Repurposing lets you take a big piece and turn it into blogs, LinkedIn posts, emails, videos, and more. Here’s how to do it without starting from scratch.

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