Without someone owning the strategy, content becomes reactive. A request comes in, something gets written, it goes live, and nobody's sure if it moved anything forward.I build the strategy and make the calls on what gets made, why, and when. Everything connects back to what your business is actually trying to achieve.
I get hands-on with your team and make sure the work happens. I write where it matters, brief where it's more efficient, and keep everything moving without you having to manage every part of it.
The content your business needs, delivered properly.
Someone who knows your market working alongside your team.
Needs change month to month. A product launch, a new market, a quiet period. The engagement flexes with you so you're never paying for things you don't need or scrambling when you need more.
hours a month as a starting point
roll hours forward or back each month as needed
Every engagement starts with understanding your business properly before anything gets built or written.
We dig into your goals, your team, and what's getting in the way. No assumptions.
I assess what exists, what's working, and build a strategy around your actual priorities.
I join your tools, meet your team, and we start executing on the plan together.
Regular check-ins, performance reviews, and strategy adjustments as your business evolves.
Flexible deliverables, tailored to your business.
I sit inside your team and run the content function. That means setting strategy, writing and briefing content, managing timelines, reviewing output, tracking performance, and making sure everything connects back to business goals.
Both, depending on what makes sense. I write where senior expertise makes a real difference. For higher volume work, I brief and guide your existing writers or help you find the right people.
You'll be involved at the start while we get aligned on strategy and priorities. After that, the whole point is that you don't need to manage it. That's what you're hiring me for.
Most clients start with a three or six month commitment so there's enough time to build foundations and see real results. Many continue well beyond that.
Yes. I lead the function so they can do better work with clearer briefs and stronger direction. Most freelancers produce better output when there's a senior content lead guiding them.
That's what the flexibility is for. You can roll up to 25% of hours forward in months where you need more capacity, like a product launch or campaign push. Anything more we can chat about and quote separately.
Book a call and let's talk about what your content needs and how we can build something that works.
