I was made redundant twice in 12 months. The second time, I was 18 weeks pregnant.
That's when I stopped waiting for someone else to give me stability. I built AX Content so I could work on my terms.
Around the same time, I was diagnosed with ADHD. Suddenly a lot of things made sense. Why I thrive jumping between tasks. Why I see patterns others miss. Why I work best embedded in teams, not sitting in one fixed role.
That's why fractional content makes sense for me. I bring senior strategy and execution, work directly with the people who need it, and skip all the agency bloat.
Content without strategy is noise. Every piece connects to a business goal: traffic, pipeline, or revenue.
I don't publish for the sake of it. Every piece answers real questions and helps people make decisions.
I work directly with you. No account managers, no layers between the strategy and the person doing the work.
You get experienced strategy and execution without the full-time salary. Built for lean teams.
Over a decade building content for B2B brands. Hundreds of pieces delivered. Dozens of teams supported. Work that actually moves the needle.
Content strategy and copywriting for brands like Employment Hero, Aware Super, Cylo, Influx, and more.
