Content that gets through compliance and still brings in leads. Built for marketing teams in super, banking, lending, payroll, HR tech and legaltech.
Based in Melbourne, working with teams across Australia
Your website's a few years old, the blog has 80 posts nobody's sure about, and every new piece takes six weeks to get signed off.
Most teams I work with have plenty of content. What they're missing is someone senior to sort it out and decide what's worth doing next.
Not sure where to start? Most people start with a stocktake.
A full look at everything you've got, and a plan for what to keep, fix and cut.
I join your team part-time and run your content.
Your team does the work. I review it, steer it and answer the questions.
I don't sell these on their own anymore, but they're all part of it.
Real projects, out in the world. Click through and have a read.
The end result felt clear, confident and much more aligned with how we want to show up. We've already noticed a shift in how people are engaging with the site.
She helped us rewrite and modernise 30+ articles with clarity, consistency and a great grasp of our tone of voice.
Very efficient with writing content for the website and great at picking up super's nuances as she writes.
I've spent 12 years writing for super funds, banks, insurers and payroll companies. I work with a small number of teams at a time, so you're dealing with me the whole way through.
More about meGuides and articles for marketing teams doing content the hard way.
A fractional content lead is a senior content person who works in your business part-time. They own your content plan, manage the writers, agencies and freelancers producing it, and make sure it's doing something for the business.
My fractional content lead engagements start from $9,500 + GST a month, including a team of freelancers for design, video, scheduling and extra copywriting. Where it lands depends on how much you need and how much your team can already handle.
A stocktake is a one-off review of your content and marketing, followed by a clear plan to fix what isn't working. I look at your website, blog, LinkedIn and anything else you're putting out, then tell you what to keep, fix and cut, in order of priority. Basically a content audit, minus the 80-page spreadsheet. Pricing depends on how much marketing you've already got.
Who does the work. As your fractional content lead, I run your content and get it done. With consulting, your team does the work and I guide them with regular calls, content reviews and advice when something comes up. Consulting can be a one-off or ongoing.
Not anymore. I still write plenty, including articles, guides, website copy and LinkedIn content, but only as part of fractional work or website projects. That way every piece is tied to a plan.
Mostly regulated industries, including superannuation, banking, insurance, lending, fintech, legaltech, HR tech and payroll. These are the businesses where content has to get past compliance, legal or product before it goes anywhere, and where most generic marketing advice falls apart. I've spent 12 years working in them.
Book a quick call. You'll walk away with at least one thing to fix, even if we never work together.
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