A long-term content partnership that helped DisplaySweet sharpen its story, simplify its site, and turn brand clarity into commercial results.
DisplaySweet had already nailed the hard part. They'd built a standout proptech platform that powers real estate showrooms across Australia, bringing off-the-plan projects to life for buyers and developers. But while the product was polished, the brand voice was all over the place.
The website had ballooned to more than sixty pages of overlapping messaging and outdated content. The marketing team was drowning in a workload that kept growing, without a clear system to keep everything aligned.
I joined the team to help them rebuild from the inside out. We started with a full brand messaging audit, reviewing everything from pitch decks to sales scripts. I spoke to clients, sat in on sales calls, and spent time understanding how people talked about the product in real conversations. From there, I developed a refreshed brand voice that reflected who they actually were: confident, collaborative, and quietly leading the category.
Once the brand story was clear, we tackled the website. We cut the content footprint in half, restructured it to guide visitors through a simpler user journey, and migrated from WordPress to Webflow. I created reusable templates for case studies, blogs, and social posts, and helped establish a steady LinkedIn rhythm that made sharing updates feel effortless.
The changes made an immediate impact. DisplaySweet's website became faster, clearer, and easier to navigate for both users and the internal team. Content started working harder, and the numbers followed.
DisplaySweet already had the product and the proof. They just needed a story that showed it.
Alice is, without exaggeration, one of the best I've ever worked with. No task is too big, too complicated, too annoying or even too small. She gets in and gets it done with enthusiasm and great care.
Lucy Jasper
Head of Marketing, DisplaySweet
The pieces that built momentum and proved the system worked.
