DisplaySweet is an award-winning team of over 50 real estate and technology experts who specialise in creating interactive sales gallery experiences that wow their clients’ customers and deliver impressive commercial results.

But as their business grew, so did their need for clearer messaging, a stronger digital presence, and a fresh brand identity that would set them apart in a competitive market.

DisplaySweet.

The numbers.

132%

growth in social media reach

175%

increase in web traffic

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$455k

in inbound deals

204%

growth in organic traffic

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80%

increase in efficiency

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Project goals.

Revamp the brand: A fresh tone of voice and new website platform that would expand their core sitemap from 6 pages to a robust 30, bringing in more traffic and inbound leads.
Clarify product messaging: Make their products easier to understand and sell with a clear, customer-focused GTM strategy.
Boost social presence: Increase their LinkedIn and Instagram engagement, experimenting with new formats and a friendlier tone.
Increase content production: Build out case studies, blogs, and news articles to drive traffic and leads.

Services provided.

Brand overhaul: Developed a new brand tone and redefined product terminology to make DisplaySweet's offerings clear and compelling, both internally and externally.
Website migration & expansion: Transitioned the entire site from WordPress to Webflow, creating 30 new pages that improved SEO and user experience.
Content & social media strategy: Created and executed a plan that ramped up content production, including blogs, case studies, and news articles, while boosting LinkedIn and Instagram engagement.
Template design: Designed reusable case study templates that cut down production time by over 80%.

175% increase in web traffic

Alice led a comprehensive brand and product overhaul, redefining DisplaySweet's messaging to be more customer-focused. This clear, refreshed communication approach extended to their website, which was transitioned from WordPress to Webflow, expanding from just 6 core pages to 30. The result? A 175% increase in website traffic and 4 inbound deals worth $455k.

Results.

204% growth in organic traffic

By developing and implementing a robust content and social media strategy, DisplaySweet saw a 204% increase in organic website traffic. Regular, high-quality content production—spanning blogs, case studies, and news—kept DisplaySweet at the forefront of the market, driving engagement and leads.

132% increase in social media reach

Not only did DisplaySweet’s social media reach increase by 132%, but the engagement rate remained a solid 1-3%. With a new, more relatable tone and an emphasis on engaging formats, such as videos and carousels, DisplaySweet's LinkedIn and Instagram presence got the boost it needed to stand out.

Partnering with AX Content led to a total brand overhaul, from the way DisplaySweet communicated their products to how they interacted with potential clients online. The transition to Webflow and a stronger content strategy not only drove impressive growth in web traffic but also generated significant marketing deals and bolstered social media reach. DisplaySweet now has a clearer, more engaging brand presence that resonates with its audience.