Partnering with a creative agency that builds financial brands to help them scale fast, keep quality high, and make even complex finance content sound human.
Lexicon is a boutique agency that knows how to make financial brands feel like, well, brands. They work with some of the biggest names in super and finance — including Maxxia, Aware Super, and Cairns Bank — turning regulated topics into content that people actually want to read.
They’re sharp, fast, and good at what they do. Which also means they’re busy. When client work piled up, they needed a content partner who could jump straight in. No onboarding, no lengthy tone-of-voice explanations, no waiting around for context. Just someone who could deliver work that felt like it came from inside the team.
I became Lexicon’s go-to writer for overflow and specialist projects — the kind of work that needed to be done quickly, accurately, and in the right voice the first time.
That meant writing across multiple clients and formats, often switching between brands and topics in the same day. From articles and email campaigns to ad copy and LinkedIn content, the goal was always the same: make the complex simple, keep it engaging, and deliver fast.
Along the way, I helped refine copy for high-profile financial campaigns, sharpen compliance-heavy articles, and proof everything before it went live — ensuring every piece was polished, consistent, and on-brand.
With a reliable partner in place, the Lexicon team could scale their workload without stretching their writers too thin. It meant more campaigns delivered on time, fewer content bottlenecks, and stronger results across their finance and super clients.
What we made:
A partnership built on trust, speed, and mutual understanding — the kind every busy agency secretly wishes they had.
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