Lexicon is a boutique agency with a knack for nailing brand strategy, campaign execution, and content creation for the financial sector.
Their expertise spans everything from creating powerful brand stories to running impactful campaigns for financial heavyweights, such as Maxxia, Aware Super, and Cairns Bank.
Lexicon.
Project goals.
Lexicon needed a reliable content marketer they could call on when things got busy. Someone who could quickly get the hang of each client’s unique tone of voice and turn around content fast.
Goal 1: Create engaging content for client campaigns that would drive reach and interaction, ensuring each piece of content resonated with the audience.
Goal 2: Handle a variety of content needs, from social posts to ad copy, with the flexibility to deliver high-quality work across multiple platforms.
Services provided.
Email copy: Created newsletters that got straight to the point, boosting engagement with clear and impactful messaging.
Social media copy (LinkedIn): Wrote LinkedIn posts that were scroll-stoppers, designed to get people talking and interacting.
Article writing: From blog posts to in-depth articles, we made sure every word worked hard to engage readers.
Ad Copy: We wrote ads that packed a punch, delivering results for Lexicon’s clients.
Proofreading & Editing: No typo was safe—we made sure every piece of content was polished and ready to impress.
