Lexicon

Who they are

Lexicon is a boutique agency that knows how to make financial brands feel like, well, brands. They do strategy, content, and campaign execution for names like Maxxia, Aware Super, and Cairns Bank.

They’re sharp, fast, and switched-on — which meant they needed a content partner who could keep up.

The challenge

When client work piled up, Lexicon needed a safe pair of hands they could drop into any brief — no onboarding, no explaining tone of voice for the tenth time, no hand-holding.

Just someone who could:

• Nail the brief first time
• Adapt to any brand voice
• Turn around high-quality content, fast
• Make even the driest financial topics sound human

What I did

📨 Email copy:

Newsletters that cut the fluff and got to the point (without putting readers to sleep)

💬 LinkedIn posts:

Scroll-stoppers that actually got people talking

🧾 Articles & blogs:

From “what is a credit score?” to deep dives on refinancing — all accurate, engaging, and compliant

📢 Ad copy:

Short. Punchy. Results-driven.

🔍 Editing & proofreading:

Because nothing screams “trust us with your super” like a rogue typo

The results

• 🧠 Complex finance made simple
• 💬 Posts that sparked real engagement
• 📈 Campaigns that ran smoother with solid copy at their core
• ⚡ Work delivered fast — no babysitting required