.png)
May 18, 2026
How to plan your B2B content for FY26-27 before 1 JulyThe June checklist for B2B marketing leaders who want to start FY26-27 with a real plan, not a blank page.
View More
Most blogs grow without a plan. A post here, a news update there, a compliance piece from three years ago that's giving people the wrong information.
The longer it goes unreviewed, the harder it is to know where to start. But this audit does it for you. Every post reviewed and flagged – with context. So you know exactly what to keep and what needs to go.
No vague recommendations. Every post comes back with a specific flag and a specific reason, and where content signals are found inside the copy, exactly what triggered the flag.
You'll know which posts are safe to leave, which need a refresh, and which are doing damage. Delivered as a detailed spreadsheet and a PDF summary you can take straight to your team.
The flags aren't generated by a generic checklist. They're based on a framework I've developed across thousands of pieces of content in finance, fintech, SaaS, HR, and B2B – industries where outdated content can actively undermine trust.
Every judgement call reflects the same criteria I apply when I'm embedded in a client's content team: what's worth protecting, what needs fixing, and what's costing you more than it's earning.
Your library is assessed against four criteria. This is what makes it useful. It's not just "this post is old." It's a considered verdict on what to do with it and why.
How old each post is relative to how fast content ages in your industry.
Whether each post is earning its place or just taking up space.
Where each post ranks and whether it's performing in search.
What's actually inside each post: the claims, figures, and references.
Recent, accurate, and performing well. Nothing to do here.
Worth keeping but needs attention – a refresh to stay accurate, competitive, and relevant.
Older content still earning traffic, or copy that need verifying before they become a liability. Don't delete, but don't ignore.
Old, low-traffic, or no ongoing value. Taking up space and potentially undermining trust with anyone who lands on it. Cut it.
The whole process is designed to get you answers fast without any back and forth.
A blog library export from your CMS, a traffic report from your analytics platform (GA4 or similar), and data from Google Search Console covering the last quarter.
Not sure how to pull these? Get in touch and I'll walk you through it.
Every post is assessed using my framework (age, traffic, search, and copy) calibrated to your industry and your specific library.
A flagged spreadsheet covering every post, plus a PDF overview of the key findings and next steps. Delivered within 5 business days. A call link is included if you want to walk through it together.
One investment. Your entire blog library reviewed.
The natural next step. Takes your audit findings and builds a full blog strategy – competitor research, topic + positioning gaps, audience analysis, and a 6-month action plan.
Book alongside your audit and the strategy to guarantee pricing.
$5,000 +GST when
booked with audit
May 18, 2026
How to plan your B2B content for FY26-27 before 1 JulyThe June checklist for B2B marketing leaders who want to start FY26-27 with a real plan, not a blank page.
February 25, 2026
11 common content issues (and how a content audit fixes them)Learn about 11 common content issues, why they happen, and how a structured content audit eliminates them.
February 25, 2026
Content audit for financial services: A clarity-led approach for regulated industriesGet a financial services content audit that improves clarity, accuracy, trust and search performance.
February 25, 2026
Blog audit: Improve rankings, readability and conversionA blog audit shows whether your articles are actually helping buyers understand you, trust you and move toward working with you.
February 25, 2026
What is a content audit? (And when you actually need one)A content audit is a strategic review of your website or blog to assess clarity, accuracy, consistency, usefulness, performance and risk.
February 25, 2026
The modern content funnel: how buyers actually make decisions todayHere’s how AI reshaped awareness, comparison and decision-making, and what it means for your content.
February 25, 2026
SEO isn’t dead, it just grew up: understanding AEO, AIO and GEOLearn how AEO, AIO and GEO work, why traditional SEO fails, and how to create clear, useful content that performs across AI and search.
February 25, 2026
AEO vs SEO: what’s changed (and what hasn’t)Generative engine optimisation (AEO) is reshaping how people find information online. Learn what’s changed from SEO, and how to make your content AEO-ready.
A CSV export of your blog library from your CMS (most platforms including Webflow, WordPress, HubSpot, and Contentful can export this), a traffic report from your analytics platform covering the last quarter, and a Google Search Console report from the last quarter.
Not sure how to pull these? Get in touch and I'll point you in the right direction.
No. The audit covers your entire blog library regardless of size. Whether you've got 30 posts or 300, every one gets reviewed and flagged.
Primarily finance, fintech, SaaS, HR/payroll, and B2B – industries where content ages fast and the cost of outdated information is high. That's also where my framework does its best work, because the criteria for what makes content a liability are more specific and more consequential.
Most content audits focus solely on SEO data – rankings and impressions. This one reads the copy. It surfaces specific signals inside each post that indicate a problem: not just that a post is old, but why it's a risk and what needs to change. That distinction matters, particularly in regulated or fast-moving industries.
Yes. If you're a web or branding agency pitching a site refresh or rebrand, this works well as a content readiness step. Get in touch to talk through how it fits your process.
You get a clear picture of where your library stands and what to do with it. From there you can act on the findings yourself, hand them to your team, or commission a full Blog Strategy to plan the next 6-12 months of content.
