November 20, 2025
The modern content funnel: how buyers actually make decisions todayHere’s how AI reshaped awareness, comparison and decision-making, and what it means for your content.
Why your blog feels disconnected, repetitive, or messy.
I look at:
Why you’re not ranking, even when the content should be working.
I assess:
Why Google and AI tools keep skipping your posts.
I review:
Why your content feels bland or generic, and doesn’t show real expertise.
I evaluate:

Most audits tell you what’s wrong… and then leave you alone with it. This one doesnt, it:
Lock in your spot for The Blog Audit and get immediate access to the intake form. No proposals, no delays, no back-and-forth emails.
Once you’re in, you’ll unlock a short set of questions so I can understand your content landscape, goals, and what you want your blog to actually achieve.
You’ll upload your blog library export (CSV/Excel), your priority topics, audience segments, and a snapshot of Google Analytics/Google Search Console performance.
This gives me everything I need to see how the blog is currently functioning, where content is sitting in the funnel, and how users are interacting with it.
Don't have this information? Get in touch and I can help.
This is the deep dive. I map clusters, intent, visibility factors, patterns, and performance across your library — both as a human strategist and the way AI models read your content.
This part uncovers the hidden issues holding rankings, visibility, and conversions back, and identifies the quickest, highest-impact opportunities.
We meet for a live presentation where I walk you through your audit findings, biggest opportunities, and the prioritised action plan.
You’ll receive a slide deck, a shared action-item doc, and clear next steps so you know exactly where to focus next.
Just your blog library export (CSV/Excel), Google Analytics/Google Search Console access (or your own reporting), your priority topics, audience segments, and content goals.
If you don't have this information or don't know how to get it, let me know and I can help.
I analyse your content at three levels:
➜ Performance: what the data shows
➜ Structure & authority: how your ecosystem is built
➜ Visibility & voice: how humans and AI models read it
It’s a full diagnostic, not a surface-level skim.
You’ll get:
➜ A live walkthrough call
➜ A slide deck summarising findings
➜ A prioritised action plan
➜ A shared document with all recommendations
Everything is built so you can brief writers, update workflows, or start optimising immediately.
The base audit covers 15 posts.
If you have a bigger library, I’ll review it in batches (+$1,000 per additional 10 posts).
This keeps the analysis deep and accurate — not diluted.
Yes. The whole point of the audit is clarity.
You’ll get specific guidance on what’s working, what’s holding you back, and the exact priorities to focus on first. No cryptic notes or generic “best practices.”
Once all materials are submitted, your audit is delivered within 14 days (larger blog libraries may be longer).
You’ll book your presentation call at checkout so you know exactly when to expect it.
If you need support rewriting or restructuring content, we can discuss it after the audit.
There’s no obligation or hard sell — just an option if you want continuity.