November 21, 2025
Website content audit checklist (the B2B version)A practical, B2B-focused website content audit checklist for teams in finance, SaaS and complex industries. Review clarity, accuracy, UX, SEO basics and conversion.
Where visitors get lost or lose momentum.
I map:
Why people still don’t “get” what you do or why it matters.
I review whether you communicate:
Why key pages feel heavier or harder to skim than they should.
I assess:
Why visitors hesitate instead of taking the next step.
I evaluate:

Most website audits hand you a list of problems and walk away. This one gives you clarity, context, and direction. It:
Lock in your spot for The Website Audit and get instant access to a short intake form — no proposals, no delays.
You’ll answer a few targeted questions so I understand your website, funnel, and goals.
You’ll upload your core website pages, Google Analytics/Google Search Console access, your current sales journey, audience segments, competitors, and brand/tone guidelines.
This gives me everything I need to see how the website is currently functioning, and how users are interacting with it.
Don't have this information? Get in touch and I can help.
I map the homepage journey, analyse how people move through your pages, review clarity and messaging, evaluate structure and scannability, and identify missing or misplaced trust signals.This is where I uncover the gaps you can’t see internally.
We meet for a live presentation where I walk you through:
You’ll receive a slide deck + shared action-item doc.
Delivered within 14 days once materials are submitted.
Your core pages, GA/GSC access or screenshots, audience segments, competitors, and any brand or messaging guidelines.
If you don't have this information or don't know how to get it, let me know and I can help.
If your site has a simple, straightforward journey (homepage → key pages → next step), you’re small–medium — even if you have multiple offers.
If visitors can take multiple paths or the navigation is layered, you’re enterprise.
A live walkthrough call, a slide deck, journey maps (where relevant), and a prioritised action plan you can implement immediately or pass to your designer.
I analyse clarity, messaging, structure, journey, and conversion signals across your core pages — the areas that most influence performance and lead quality.
If your site has multiple product lines, multi-layered navigation, or >20+ meaningful pages, I’ll quote it as a large-scale/enterprise audit so the review is accurate and thorough.
Yes. You’ll get clear explanations of what’s working, what’s confusing people, and the specific changes that will improve clarity, flow, and conversions.
Yes. If you move into a Website Rewrite within 14 days of your audit, your audit fee is credited toward the project. There's no obligation though.