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December 16, 2025
Fractional content lead vs content agency: what you’re really choosingUnderstand the difference between fractional content leadership and agency execution, and why confusing the two could be holding your content back.
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SaaS loves jargon.
Half the time it’s useful. The other half, it’s something vague someone said in a meeting that everyone pretended to understand.
But when you’re working in a growing SaaS company, you can’t afford to misinterpret the basics. ARR affects runway. CAC affects margins. A tiny change in churn can flip a forecast. And yet most glossaries explain things in ways that are somehow more confusing.
This one won’t.
Everything here is written simply, clearly and in plain English.
If you want a deeper look at what search engines now care about in content, you might also like what AI search actually sees.
Let’s get into it.
You can scroll and skim, or jump to the section you need.
Inside each section, definitions are alphabetical.
This glossary covers:
If you want to understand why some SaaS content lands and some doesn’t, how AI rewrote the content funnel is a useful next read.
Your predictable subscription revenue over a year. If MRR is your heartbeat, ARR is your blood pressure.
The moment someone becomes meaningfully engaged with your product. Not just signing up — actually using it.
How consistently customers use your product. High adoption means your product becomes part of their workflow.
Customers leaving. There are two types: logo churn (customers lost) and revenue churn (revenue lost). Both matter.
Daily, weekly and monthly active users. Measures how “alive” your product is.
Revenue from existing customers buying more — upgrades, add-ons, extra seats.
Your predictable monthly subscription revenue.
How well you keep customers. High retention = a healthy SaaS business.
How hard it is for a customer to leave because your product is so deeply embedded.
The way software talks to other software.
A running list of product tasks, bugs and features.
Releasing a new version or update to users.
Connecting your product with another tool so data flows between them.
The guided steps that help a new user understand your product.
A prioritised plan of what the product team will build next.
(The roadmap your sales team shows prospects is usually a different one.)
A short period of work where a team ships a defined set of tasks.
How often your product is available without issues.
The type of customer who brings the most value and costs the least to support.
Sales-led outreach (calls, emails, sequences).
Leads that come to you through marketing, SEO or referrals.
All the deals your sales team is actively working.
Different ways of measuring your market size.
TAM: total possible market
SAM: the segment you can realistically serve
SOM: the share you can realistically win
How fast deals move through your sales process.
Optimising content for AI search tools, not just traditional search engines. If you’re curious where search is heading, read SEO isn’t dead — it just grew up.
Creating helpful, educational content to attract and nurture potential customers.
The percentage of people who take an action you want (sign up, book a demo, download something).
The stages someone goes through before becoming a customer.
If you want a clear breakdown of how it’s changing, see how AI rewrote the content funnel.
A series of emails that move someone closer to buying.
Guided steps that help new users get value quickly.
The story you tell about who you help, what you solve and why you’re different.
The person responsible for helping customers get continuous value.
A measure of how likely a customer is to stay, expand or churn.
The moment a customer experiences real value.
How deeply customers use your product features.
Any moment your team interacts with a customer — email, call, in-app message.
How fast your company is spending money.
How much it costs to acquire one paying customer.
Revenue minus the cost of delivering your product.
How long your company can operate before running out of cash.
A model that shows whether you make or lose money per customer.
How long it takes to recover your CAC.
Software that can make decisions, predictions or content based on patterns.
AI that produces content, images or outputs based on your input.
The AI model behind tools like ChatGPT.
Numerical representations of text that help AI understand meaning.
The workflows that automate tasks across different tools.
Coordinating multiple tools or systems to work together automatically.
If you want a clearer explanation of how AI evaluates online content, see what AI search actually sees.
Most SaaS buzzwords started out useful. Over time, many became filler.
“Synergy.”
“Scalable.”
“Next-gen.”
If you ever want to check whether your content is actually saying anything, how to fix AI-generated content is a good filter.
Clear writing is a competitive advantage.
The companies who win in SaaS aren’t the ones using the fanciest acronyms — they’re the ones who can actually explain what they do.
If you want help building a consistent content engine, this is a good starting point: What is a content retainer?.
If you need both strategy and execution, a Visibility Package or Fractional Content Lead can take it off your plate.
December 16, 2025
Fractional content lead vs content agency: what you’re really choosingUnderstand the difference between fractional content leadership and agency execution, and why confusing the two could be holding your content back.
December 11, 2025
What is a fractional content lead? (And when you actually need one)Putting someone in charge of your content strategy and operations is the fastest way to streamline production, and drive results.
December 6, 2025
11 common content issues (and how a content audit fixes them)Learn about 11 common content issues, why they happen, and how a structured content audit eliminates them.
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