June 24, 2025
How to get great work out of your freelancer (without micromanaging them)If you’re constantly rewriting your freelancer’s work or wondering why they “just didn’t get it” — this is for you. Because good freelance writers don’t need hand-holding. But they do need clarity. And context. And a bit of trust.
June 24, 2025
The difference between a content writer and a copywriter (why your business needs both)They both write words. But they’re not the same job. Here’s how content writers and copywriters differ — and why a strong strategy needs both on your team.
June 24, 2025
What your freelance writer wishes you’d include in the brief (but won’t ask for twice)Even the “good” briefs often miss the details that matter. This post breaks down what your freelancer really needs to get the work right — and how to stop content from stalling in the first round of feedback.
June 24, 2025
Let me guess — you’ve got a folder full of drafts that never got approvedIf your content process is full of strong starts and silent endings, you’re not alone. This post unpacks why good drafts get abandoned — and how to stop your ideas from dying in review.
Whether you're stuck in a draft, briefing a stakeholder, or scaling content across your business — I can help.
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