A homepage rewrite that turned a smart product into a story recruiters actually understand.
JobTetris came to me through a recommendation, just as they were gearing up for their next stage of growth. They'd built a genuinely useful platform for recruiters, but their website wasn't doing it justice. The homepage was trying to talk to everyone at once, recruiters, internal teams, jobseekers, and in the process it wasn't landing with the audience that mattered most.
Recruitment is one of those industries where clarity can make or break a product. If recruiters don't understand what something does for them in the first few seconds, they move on. The homepage had good information, but it was buried in technical language and mixed messages.
Brendan, the founder, and I sat down to unpack what the product actually does, where it fits in a recruiter's workflow, and what value it delivers that other tools don't. Once we had that, it became obvious the existing copy was focused on features instead of benefits.
I rebuilt the homepage from the ground up, re-ordering the flow so it mirrored how a recruiter thinks as they scroll. The copy leads with value and momentum rather than explanation. We removed distractions that spoke to jobseekers and employers, and built a message that made recruiters feel like it was written for them.
The new homepage tells the right story to the right people. It's given the JobTetris team a clearer way to talk about what they do, not just online, but in sales conversations, investor decks, and everything else they're building as they grow.
Alice helped us rewrite our homepage to speak more clearly to recruiters. She worked closely with us to simplify the messaging and bring more clarity to what JobTetris does. The end result felt clear, confident and much more aligned with how we want to show up. We've already noticed a shift in how people are engaging with the site.
Brendan Temble
Founder, JobTetris
The pieces that built momentum and proved the system worked.
