Meet the content lead your team's been missing
A senior content lead inside your team, part-time, with a team of freelancers behind me. For marketing teams in regulated industries.
You've got a small marketing team, and nobody's dedicated to content
Your juniors are keen, but they need someone senior to learn from
You're the only marketer, and content keeps sliding down the list
You're juggling freelancers & agencies instead of your work
I sit inside your team and run the content function, from the plan to what goes live.
What gets made, why and when, all tied back to what the business needs.
The pieces that need senior thinking, like key pages, exec content and anything complicated.
Briefing, reviewing and steering your writers, freelancers and agencies.
Website, blog, LinkedIn, email and sales material, all working together.
Working with legal, compliance and product so content ships on time.
What's working, what isn't, and what we're changing because of it.
When the work needs extra hands, I bring in freelancers I trust. Designers, video editors, schedulers and extra writers, all included.
You deal with one person. I brief them, manage them and make sure it's right before it gets to you.
Graphics, lead magnets, social assets and anything that needs to look the part.
Editing and short clips for LinkedIn, campaigns and exec content.
Getting posts and emails out the door on time, every time.
Extra writers for busier months, briefed and edited by me.
Most teams start with a stocktake, and plenty add the strategy. Already got a plan you like? We'll build on it.
I look at everything you've got, work out what's worth keeping, and build the plan we'll run with.
About the stocktakeI get into your tools, meet your team, line up the freelancers and get the first work out the door.
Content goes out, results come back, and the plan gets sharper as we learn what works.
Alice is, without exaggeration, one of the best I've ever worked with. No task is too big, too complicated, too annoying or even too small. She gets in and gets it done with enthusiasm and great care.
There's no fixed deliverable list and no counting hours. We agree what I own, and I run with it. Busy months, quiet months, it flexes with you.
Most teams start with a stocktake and strategy in month one, so we're building on something solid from day one.
Minimum four-month engagement.
A fractional content lead sits inside your team part-time and runs your content function. That means setting the strategy, writing and briefing content, managing writers and agencies, getting work through sign-off, and reporting on what's working.
My fractional content lead engagements start from $9,500 + GST a month. That includes a team of freelancers for design, video, scheduling and extra copywriting, with a minimum four-month engagement.
Both. I write where senior thinking makes the difference, like key pages, exec content and anything complex. For higher-volume work, I brief and edit your writers or my freelancers.
Designers, video editors, schedulers and extra writers, brought in when the work needs them and included in the monthly fee. You deal with me, and I manage them.
Four months. That's enough time to get the foundations in place and see results. Most teams stay well beyond that.
Yes. I'll lead the work so they get clearer briefs and stronger direction, which usually means better output.
Most teams start with a stocktake, and many add the strategy, in month one. If you've already got a plan you're happy with, we'll build on it and get straight into the work.
Book a call and we'll work out what I'd own, and where we'd start.
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