Content & marketing consulting

Give your team a senior steer, without adding to headcount

For marketing teams in regulated industries doing their own content. You do the work, I make sure it's the right work.

Alice Xerri talking to a client over a laptop
Your team, 10:42am
Quick one. Does this intro sound too salesy?
Alice, 10:51am
A little. Cut the first line and lead with the stat. The rest is great.

Sound like you?

→

Your team can write, they just need someone to point them in the right direction

→

You've got a strategy or a stocktake plan, and need help sticking to it

→

You're the only marketer and need someone senior to think out loud with

→

Your agency's producing plenty, and you're not sure any of it's working

What consulting covers

Everything you need to keep your content on track, without handing over the keys.

Regular calls

Planning, problem-solving and working out what to focus on next, as often as you need them.

Content reviews

Drafts, pages and campaigns reviewed before they go anywhere, with specific feedback. No cap.

Performance check-ins

What's working, what isn't, and what to change, based on your actual numbers.

Messaging & tone checks

Keeping everything sounding like you, across every channel and every writer.

Agency & freelancer oversight

Briefs and output reviewed, so you're not paying for work that misses the mark.

On call in between

Quick questions answered over email, Slack or Teams, without waiting for the next call.

Pick your rhythm

Some teams want a quick check-in every week. Others just need a proper sit-down once a month. Choose what suits you, and change it whenever you need to.

Weekly
30 min

A quick check-in to keep things moving. Good for busy teams shipping a lot.

Fortnightly
45 min

Enough time to review what's gone out and plan what's next.

Monthly
60 min

A proper sit-down for teams who mostly need direction and a sounding board.

Whichever you pick, you also get unlimited reviews and me on call over email, Slack or Teams.

Consulting or fractional?

The short version: it comes down to who does the work.

Consulting
You're here
Your team does the work
What you get
Direction, reviews and advice
Best for
Teams with writers who need a steer
Price
From $4,000 a month
or
Fractional content lead
We do the work
What you get
Strategy, planning and delivery
Best for
Teams who need someone to own it
Price
From $9,500 a month
See fractional content lead
Pricing

Try one session, or keep me on call

A one-off session is a good way to get unstuck, or to see what working together is like. Ongoing consulting is for teams who want a senior steer every week, fortnight or month.

One-off session
One payment
$950
+ GST
✓A review of whatever you send through beforehand
✓A 90-minute call to work through it together
✓A prioritised action plan afterwards
✓The session transcript
Book a session

Fee credited towards any service booked within 14 days.

Ongoing consulting
From
$4,000
+ GST a month
✓Weekly, fortnightly or monthly calls
✓Unlimited content reviews
✓Performance check-ins
✓Agency and freelancer oversight
✓On call over email, Slack or Teams
Book a call

Your team does the work. I keep it on track.

How it works

01

Quick call

We talk through what's going on and whether consulting is the right fit.

02

Pick your rhythm

Weekly, fortnightly or monthly calls, whatever suits your team.

03

Get set up

I get access to your drafts, your numbers and your Slack or Teams channel.

04

Keep it moving

Calls, reviews and advice every month, adjusted as your priorities change.

Questions people ask

What is content consulting?

Content consulting is ongoing senior guidance for a team that's doing its own content. You get regular calls, reviews of your drafts and campaigns, and advice when you need it, without handing the work over to someone else.

What's the difference between content consulting and a fractional content lead?

Who does the work. With consulting, your team does the work and I guide it. As your fractional content lead, I run your content and get it done myself.

How much does content consulting cost?

Ongoing consulting starts from $4,000 + GST a month. A one-off 90-minute session is $950 + GST, including a review beforehand and an action plan afterwards.

How often do we meet?

As often as you need. Weekly calls are 30 minutes, fortnightly calls are 45 minutes, and monthly calls are an hour. You can change the rhythm whenever your priorities shift.

Is there a limit on content reviews?

No. Send through drafts, pages, campaigns or agency work whenever you need a second opinion, and I'll come back with specific feedback.

Do you write content as part of consulting?

No. Consulting is direction, reviews and advice. If you want me doing the work as well, that's what a fractional content lead engagement or a website copy project is for.

Need a second opinion before it goes out?

Book a call and we'll work out whether a session or ongoing consulting makes more sense.

Alice working through a draft with a client on a laptop