Find the content that's pulling its weight, and cut the rest
A proper stocktake of your website, content and marketing, with a prioritised plan for what to keep, fix and cut. Built for marketing teams in regulated industries.
Your website's a few years old and nobody's quite sure it's working
There's a blog backlog, and no one knows which posts earn their keep
You're about to spend on an agency, a campaign or a rebuild, and want to know where to start
You've just inherited the marketing and need to know what you're working with
Same idea as a stocktake in a shop. Count what you've got, work out what's moving, and clear out what isn't.
Your key pages, checked against how people actually use them. Messaging, structure, proof and the path to a call or sign-up.
What's ranking, what's getting read, what's out of date, and which posts are competing with each other.
Your guides, tools and nurture emails. How people find them, and what happens after they hand over their email.
Company and exec profiles. What's landing, what to do more of, and where you're wasting effort.
How you show up in Google and in tools like ChatGPT, and what's stopping you showing up more.
Email, landing pages, sales decks, case studies, events. If you're putting it out into the world, it can go in the stocktake.
What's in scope depends on what you're running. Not everyone needs all of it.
Everything I find, ranked by what'll make the biggest difference. Quick wins, what your team can handle, what needs extra hands, and what to park for now. Then we walk through it together on a call, so nothing gets lost in a document.
It's what an audit should be, minus the 80-page spreadsheet you'll never open.
A stocktake looks at what you've already got. If you also need to work out where you're going, we build the strategy on top of it.
We talk through what you've got and what's not working, and I send a fixed quote.
You share analytics, Search Console and anything else I need to see.
I go through everything and build the plan. Delivery is from two weeks, depending on how much there is to review.
We go through the plan together, and you decide what happens next.
A stocktake starts with one platform and scales with how much you want reviewed. If you need a strategy too, it's built on top of the stocktake. Either way, you'll get a fixed quote after our first call, so you know the full cost before anything kicks off.
Reviewing more than one platform? Your quote scales with it.
Can also run as the first month of a fractional engagement.
Some teams take the plan and run with it. Others want help putting it into action. No pressure either way. The plan's yours to keep.
A content stocktake is a one-off review of your website, content and marketing, followed by a prioritised plan to fix what isn't working. It shows you what to keep, what to fix and what to cut, in the order that matters.
Pretty much, with less spreadsheet and more plan. A typical audit tells you what's wrong. A stocktake also tells you what to do about it, in what order, and who should do it.
A stocktake reviews what you've already got and tells you what to keep, fix and cut. A content strategy builds on that, with competitor research, content pillars, messaging and tone of voice, platform recommendations and a content plan. A stocktake plus strategy starts from $10,000 + GST and takes roughly a month.
Delivery is from two weeks once I have access to everything. The more you want reviewed, the longer it takes, and you'll get a timeline with your quote.
Stocktakes start from $2,000 + GST for one platform, like your website or blog. The more you want reviewed, the more it costs. You'll get a fixed quote after our first call.
Access to your analytics and Search Console, plus any lead magnets, email sequences and LinkedIn data you want included. I'll send a short list once we've scoped it.
You keep the plan and decide what to do with it. Some teams run it themselves, some bring me in for consulting or as a fractional content lead, and some start with a website project.
Book a call and we'll work out if a stocktake's the right first step.
