Employment Hero

Published
December 2, 2024

Stepping in as an extension of the team to keep a busy HR SaaS content engine running smoothly across two regions.

Case study: B2B article and eBook copy for HR SaaS platform Employment Hero
Industry
HR / SaaS
Services
Content writing (contract cover)
Duration
Contract cover (3 months)
Scope
Blog articles, long-form guides, ebooks

A content gap that couldn't slow them down

Employment Hero's content team runs like clockwork, and with the volume they produce, even one person being out can create a ripple effect. When a key team member went on leave, they needed someone who could step in fast, keep the schedule on track, and deliver work that blended seamlessly with their brand voice.

No big onboarding. No hand-holding. Just someone who could get it done.

Slotting in without slowing down

I came on board as an extension of the ANZ content team, helping them stay on top of deadlines during one of their busiest periods. That meant writing blog articles and long-form content across a mix of HR and business topics: compliance, workforce management, practical guides, and key business dates.

I also supported the UK team as needed, adapting tone and examples to suit their market without losing the brand's overall personality. Within days, I was fully embedded, writing content that read like it came from inside the team, not outside it.

Keeping the engine running

The result was uninterrupted content delivery, consistent quality, and a smoother workload for a stretched team. Sometimes good content isn't about what you write. It's about helping the team breathe again.

Live work

The pieces that built momentum and proved the system worked.

Work with Alice, a content strategist who drives results

Book a call and we can chat through what you need.