Create finance content your customers trust
Content and copy for super funds, banks, insurers, lenders and fintechs, from someone who's spent 12 years getting it past compliance.
Finance content is harder than most. Here's what usually gets in the way.
Legal, compliance and product all have notes, and by the time it's approved, the point's gone missing.
Fees, features, eligibility and fine print, and your customers switch off halfway through.
There are only so many ways to say you'll help someone reach their financial goals, and your competitors have used them all.
People are wary of finance brands, and generic content does nothing to change their minds.
You're competing with banks and funds that have content teams ten times the size of yours.
Google and AI tools want clear expertise before they'll show money content, and thin articles don't make the cut.
I've spent most of my career writing for super funds, banks, insurers and fintechs, so you're not paying for me to learn your world.
ASIC's advertising guidance, general advice warnings, disclaimers and target market wording.
Complicated products explained simply, without dumbing them down or losing the detail that matters.
Specific, useful and honest content that gives people a reason to believe you.
Expert-led content that meets the higher bar Google and AI tools set for anything to do with money.
From member-owned super funds to fintechs still finding their voice.
Alice has been fantastic to work with, very efficient with writing content for the website and great at picking up super's nuances as she writes.
Pick the level of help that fits your team.
Yes. I've written for super funds, banks, insurers and fintechs for 12 years, so I write with ASIC's advertising guidance, general advice warnings and disclaimers in mind from the first draft. I'm not a lawyer, so your compliance team still has the final say, but they'll have far less to change.
Yes. I work directly with legal, compliance and product so feedback gets resolved quickly and content keeps moving.
Yes, superannuation is where I've done a lot of my work, from member articles and guides to website content and product pages.
Yes. Fintechs have the same compliance pressures as the big players, usually with a much smaller team, which is exactly where I can help.
A stocktake starts from $2,000, consulting from $4,000 a month, fractional content leadership from $9,500 a month, and website copy projects from $5,000. All prices are plus GST.
Guides and articles for finance marketing teams.
Book a call and tell me what's stuck. I'll tell you how I'd get it moving.
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