Content lead for HR tech & PAYROLL

HR and payroll content your buyers get the first time

Content and copy for HR, payroll and workforce platforms, from someone who writes about Fair Work, awards and Single Touch Payroll most days of the week.

Alice Xerri working on a laptop
Payroll update article, example
✓Payday Super explained in plain English
✓Award rates updated for 1 July
✓Checked against Fair Work guidance
→With your payroll team for review

Sound familiar?

HR and payroll content has to be right, readable and up to date, all at once.

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Getting it wrong isn't an option

One wrong award rate or leave calculation and you've lost your buyer's trust, or worse, their payroll's gone out wrong.

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The rules keep changing

New award rates every July, Payday Super, STP updates. Your content goes stale faster than you can refresh it.

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You're writing for three audiences

HR managers, payroll teams and the CFO all care about different things, and your content has to land with each of them.

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Every platform promises the same thing

Streamline your people processes, save hours on admin. Your buyers have read it on every site they've visited this week.

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The global players outspend you

You're competing with platforms that have huge content teams and even bigger ad budgets.

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Your buyers ask AI first

HR managers ask ChatGPT how to calculate leave loading before they ever land on your site. If your content isn't the answer, someone else's is.

Why HR and payroll teams work with me

I write HR and payroll content for Australian audiences every week, so I already know the difference between a modern award and an enterprise agreement.

01

I know the rules

Fair Work, modern awards, leave entitlements, STP and super. I write it accurately, and your experts sign off with fewer changes.

02

Plain English

Complicated employment and payroll rules explained so a busy HR manager gets it on the first read.

03

Every audience covered

Content for HR, payroll, finance and employees that speaks to what each of them needs.

04

Built for search & AI

Clear, expert answers to the questions your buyers are asking Google and ChatGPT.

Who I work with

From all-in-one HR platforms to specialist payroll and workforce tools.

HR platforms
Payroll software
Employer of record
Rostering and workforce management
Recruitment tech
Time and attendance
Benefits and wellbeing

HR and payroll work I've done

Real projects, out in the world.

See case studies
Employment Hero guide to rostering
Lead magnetHR tech
The ultimate guide to rostering
View live ↗
JobTetris homepage
WebsiteRecruitment tech
JobTetris homepage
View live ↗
Alltech Payroll article on awards and enterprise agreements shown on a desktop screen
Case studyPayroll
Alltech Payroll content
Read it →

How I help HR and payroll teams

Pick the level of help that fits your team.

Stocktake · from $2,000
Find out which content is out of date or off the mark
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Consulting · from $4,000 a month
Give your team a steer that knows HR and payroll
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Fractional content lead · from $9,500 a month
Hand your content to someone who knows the rules
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Website copy · projects from $5,000
Rewrite your site so HR buyers get it in seconds
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Questions HR and payroll teams ask

Do you understand Australian employment and payroll rules?

Yes. I write about Fair Work, modern awards, leave entitlements, Single Touch Payroll and superannuation regularly. I'm not an employment lawyer or payroll specialist, so your experts still sign off, but they'll have far less to change.

Have you written for HR and payroll platforms before?

Yes, including Australian content for global HR and payroll platforms, as well as local payroll and recruitment businesses.

Can you write for HR, payroll and finance audiences at the same time?

Yes. I plan content so each audience gets what it needs, whether that's a separate piece for each or one piece that works for all of them.

Can you keep our content up to date when the rules change?

Yes. A stocktake will flag what's out of date, and as your fractional content lead I'll keep on top of changes like new award rates each July.

How much does it cost?

A stocktake starts from $2,000, consulting from $4,000 a month, fractional content leadership from $9,500 a month, and website copy projects from $5,000. All prices are plus GST.

Worth a read

Guides and articles for HR and payroll marketing teams.

Browse all resources
Free guide15 min read
How to create content for multiple audiences (without talking to none of them)
Read the guide →
Compliance
How to write compliant content that still connects
Read the article →

Got content that needs to be right first time?

Book a call and tell me what you're working on. I'll tell you where I'd start.

Alice working through a draft with a client on a laptop