Legaltech content lawyers take seriously
Content and copy for legaltech and regtech platforms, written for buyers who read the fine print for a living.
Selling to lawyers is its own kind of hard.
Lawyers spot a vague claim or a loose sentence straight away, and one is enough to lose them.
Every platform claims AI now, and your buyers are sceptical about accuracy, privilege and where their data goes.
General counsel, legal ops, IT and procurement all get a say, and each one wants something different.
An in-house team cares about risk and workload. A firm cares about billable hours and clients. One message rarely fits both.
Deals take months, and your content has to keep people interested from the first search to the signed contract.
Your content has to be useful and specific without crossing the line into advice your product can't give.
I've spent years writing for audiences who check everything, so precise, careful copy is how I work by default.
Clear claims, careful wording and no fluff, so lawyers keep reading.
What your product actually does, how it handles data, and why that matters to a sceptical buyer.
Buying guides, comparison pages and case studies that carry a deal through a long cycle.
Content for GCs, legal ops, IT and procurement, so nobody holds up the deal.
From legal AI start-ups to established compliance platforms.
Content for compliance and regulated platform for marketing and legal teams.
Pick the level of help that fits your team.
Yes, including buying guides, website pages and articles for Haast, a compliance platform used by marketing and legal teams.
Yes. That means specific claims, careful wording and no hype, written for people who notice every loose sentence.
By being clear about what the product does, what it doesn't do, and how it handles data and privilege. Sceptical buyers respond to straight answers, not big promises.
Yes. They care about different things, so I plan content that speaks to each of them, whether that's separate pages, separate campaigns or both.
A stocktake starts from $2,000, consulting from $4,000 a month, fractional content leadership from $9,500 a month, and website copy projects from $5,000. All prices are plus GST.
Guides and articles for legaltech marketing teams.
Book a call and tell me who you're trying to win over. I'll tell you how I'd write for them.
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