Frequently asked questions.

The answers you need, without having to ask.

Services and offerings.

  • I provide a range of content marketing services, including SEO article writing, website copy, case study copy, and content strategy development.

  • I primarily work with clients in the B2B services and technology industries, but I'm experienced and flexible enough to handle content in various sectors. My focus is on delivering engaging, valuable content that suits your specific needs.

  • Yes, I do. I can help you develop a comprehensive content strategy that aligns with your business goals, audience, and industry trends.

  • I can do both! Whether you're looking for a complete website refresh or just need to update existing copy, I can help optimise any content for your website.

  • I create content with SEO in mind by optimising all content based on your existing SEO strategy and ensuring readability. I also focus on creating valuable content that not only ranks well but engages and converts readers.

  • I offer both. Whether you need ongoing content support for regular adhoc projects or just a one-off website refresh, I can tailor my services to suit your needs.

Process and workflow.

  • When starting with a new client, I begin by understanding your goals, audience, and content needs. We’ll have an initial consultation to discuss project details and timelines. From there, I create a plan of action and send drafts for your review and feedback.

  • I take time to understand your brand by reviewing your existing materials and having detailed discussions with you about your preferences and goals. This ensures that every piece of content is aligned with your brand’s tone, style, and message.

  • Turnaround time depends on the project’s complexity and scope. Generally, I aim to deliver a single piece of content within 7 days, but this can be faster for smaller projects. Larger content projects or ongoing campaigns may take longer, and we’ll agree on timelines upfront.

  • Absolutely. I include two revisions in all my services to ensure the content meets your expectations.

  • Yes, depending on availability. There is a 25% additional fee for work needed within 48 business hours.

  • I love diving into new topics. For complex industries, I spend extra time on research to ensure that the content is accurate, informative, and valuable. I’ll also collaborate with your team to ensure the final product is both expert-level and approachable for your audience.

  • Definitely. I make it a priority to understand your content strategy and brand guidelines upfront. I’ll review your existing materials and align my writing to match your company’s tone and messaging.

Pricing and availability.

  • My pricing varies based on the scope and complexity of the project. I offer transparent and flexible pricing, either on a per-project or retainer basis, depending on what works best for your needs. You can see some of my pricing on our services pages, or you can contact me for an accurate quote.

  • I typically charge on a per-project basis. Depending on your needs, I may offer a day or 1/2 day rate instead. We’ll determine the best approach based on your project and budget.

  • I include two revisions in all my services. Additional revisions beyond the agreed scope may incur extra costs, which we will discuss upfront during the consultation.

  • Yes, for larger projects or new clients, I usually require a 50% non-refundable payment upfront, with the balance due upon completion. For ongoing work, we can set up a retainer or monthly billing.

  • I accept payments via bank transfer and PayPal. We can discuss other methods if needed.

  • Yes, a 25% surcharge applies to rush projects that require delivery within 48 business hours.

Agency collaborations

  • I frequently work with digital marketing agencies to create white-label content for their clients, as well as offering services directly to businesses. My work is flexible to fit your needs.

  • I can absolutely create content for your clients. I can act as an extension of your team to deliver high-quality, branded content that meets your clients' needs.

  • Yes, I can take on multiple projects at once. If you need content for various clients, we can discuss timelines and prioritise tasks to ensure everything is delivered on time without compromising on quality.

  • Yes, I offer white-label content services for agencies looking to provide content solutions to their clients without needing an in-house content team.

  • I’m used to working alongside in-house and external teams and can easily adapt to your workflows. Whether it’s through regular check-ins, shared content calendars, or collaborative platforms like Asana or Trello, I’ll make sure the process is seamless.

Results and long-term projects.

  • The content I create is designed to engage your audience, improve organic traffic, and ultimately drive conversions. While results vary based on the specific goals and strategies in place, my focus is on delivering content that provides long-term value. You can see results from previous clients here.

  • Success can be measured through metrics like organic traffic, engagement, and lead generation. I can work with you to track performance and adjust the content strategy if needed.

  • Yes, I offer content audits to identify areas for improvement and optimise your existing content. Whether it's enhancing SEO, improving clarity, or adjusting tone, I’ll help your content work harder for you.

  • I’m happy to collaborate with your internal team. I can either take on a supportive role or lead the project, depending on your needs. Clear communication is key, and I’m comfortable using various project management tools to ensure smooth collaboration.

  • For long-term projects, I create detailed content plans, timelines, and regular check-ins to ensure everything stays on track. I also use project management tools to keep everything organised and transparent for my clients.

The help you need, when you need it.

"Alice is, without exaggeration, one of the best I’ve ever worked with.”

– Lucy Jasper
Head of Marketing, DisplaySweet