Everything you'd ask on a first call
How I work, what it costs and how to get started. Each service page has its own FAQs too, if you want the detail.
AX Content is Alice Xerri, a Melbourne-based fractional content lead for regulated industries, including financial services, legaltech, HR tech, payroll, and more. I offer four services: a stocktake of your existing content, ongoing consulting, fractional content leadership, and website copywriting.
If you're not sure what's working, start with a stocktake. If your team does the work but needs a senior steer, consulting fits. If nobody owns content, a fractional content lead is the answer. If your website's the main problem, go with a website copy project. Not sure? That's what the first call is for.
A stocktake starts from $2,000, consulting from $4,000 a month, fractional content leadership from $9,500 a month, and website copy projects from $5,000. A one-off consulting session is $950. All prices are plus GST, and you'll get a fixed quote before anything starts.
Not as standalone jobs anymore. Articles, LinkedIn content and everything else are still part of the work, just inside a fractional or consulting engagement where they're part of a plan.
Yes, for website copy. I write website copy white-label for agencies, delivered under their brand.
Me. No account managers and no handoffs. For fractional engagements, I also bring in trusted freelancers for design, video, scheduling and extra writing, and I manage them so you only ever deal with me.
Usually within one week to two months, depending on my current workload. If something's urgent, tell me and I'll see what I can do.
Mostly regulated industries: superannuation, banking, insurance, lending, fintech, legaltech, HR tech and payroll. If your content has to get past legal or compliance, I'm probably a good fit.
Mostly over email and shared docs. For ongoing work, I'll join your Slack or Teams and we'll set up regular calls that suit your team.
Yes. Most of my clients are in Australia, but I've worked with teams in the US, UK and beyond. Time zones and international payments are easy to sort out.
Yes. The case studies page has real projects and results, and each industry page shows work from that sector.
Book a call and ask me directly. You'll walk away with at least one thing to fix, even if we never work together.
