Your website copy should be closing deals, not losing them

Professional website copywriting that turns confused visitors into qualified leads for B2B, SaaS, and fintech brands.

Problem

Your website copy isn't converting and you know it

Visitors land, skim the homepage, and leave. Your website messaging doesn't connect with what buyers actually need. The copy was written in a rush or cobbled together from old decks, and now it's just sitting there doing nothing.

You need professional website copywriting that explains what you do, why it matters, and gives people a clear reason to take the next step.

What's included

Every website copywriting package includes strategic work

I don't just write website copy. I audit, plan, and structure your entire site around what actually converts B2B buyers.

01 Site audit

Before writing anything, we review what's already there to see where messaging breaks down and where visitors drop off.

02 Sitemap strategy

We build a clear site structure that makes sense to buyers. Every page has a purpose, every click has a reason.

03 Messaging framework

Clear positioning that connects with what your buyers actually care about. No jargon, no fluff.

04 Full copywriting

Every headline, every section, every CTA is written to move people from confused to convinced.

Pricing

Website copywriting packages built for different stages

Choose the website copywriting package that matches where your business is

Starter site
Up to 5 pages
$5,497+GST
One-time investment
Strategic sitemap
Messaging refinement
Clear positioning hierarchy
Conversion-focused copy
Full copywriting for 5 pages
Best for: Early-stage startups, single service businesses, or companies upgrading from a scrappy first site.
Scale site
Up to 10 pages
$9,997+GST
One-time investment
Buyer journey mapping
Offer hierarchy refinement
Conversion structure planning
Full copywriting for 10 pages
Best for: Scaling B2B companies with multiple services or product layers who need clearer positioning.
Authority site
15 or more pages
$15,997+GST
One-time investment
Messaging framework development
Offer architecture refinement
Narrative alignment across site
Conversion flow strategy
Full copywriting for 15+ pages
Best for: Established B2B brands repositioning or scaling aggressively with multiple offers.

Already have your strategy sorted?

If you've completed your sitemap, messaging strategy, and structural planning and just need someone senior to execute the copywriting, that's quoted separately at a lower rate.
01
Discovery call
Begin

We listen to understand your business

You tell us about your company, your customers, and what's not working. We ask the questions that matter.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, working on laptop while smiling into the distance.
02
Audit phase
Analyse

We examine your site like a buyer would

Every headline, every button, every page gets reviewed. We find where visitors drop off and why. The gaps become obvious once you know where to look.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, working on laptop laughing.
03
Strategy build
Plan

We map the structure that converts

Sitemap, messaging framework, buyer journey. We build the architecture that guides people toward a decision. Everything has a purpose.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, showing client work on iPad.
04
Copywriting
Execute

We write every page with intent

The words land. The structure holds. The message sticks. Each page pulls readers closer to saying yes.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, smiling and laughing with client over a cup of tea.

FAQs

Common questions about the process, timelines, and how we work

How long does this take?

Starter sites typically take 4 to 6 weeks from discovery to delivery. Growth and Authority sites take 8 weeks or more depending on scope and approval timelines. We'll give you a clear timeline during the discovery call.

Do you build the website?

For Starter sites, yes. I can build it in Webflow for an additional fee starting at $2,500. For Growth and Authority sites, I can connect you with trusted designers and developers I work with regularly.

Can you work with my designer?

Absolutely. The copy and strategy I deliver integrates with whatever build process you're using. I've worked alongside designers, developers, and agencies many times.

What if I need revisions?

Revisions are built into the process. After copywriting is complete, you'll have time to review and request changes. Major scope changes outside the original brief are quoted separately.

Can you work with my industry?

I specialise in fintech, financial services, B2B, SaaS, and tech. That said, I've also worked across eCommerce, retail, and other industries. If clarity and strategy matter to your business, we'll probably be a good fit.

Still have questions

Book a call with Alice to talk through your project