Website copywriting

Your website should be closing deals, not losing them

Full website rewrites and landing pages for businesses in regulated industries, where every word gets checked twice.

Alice Xerri showing a client work on an iPad
Before
Innovative end-to-end solutions for modern enterprises
After
Run payroll for 200 people in under an hour

Sound like you?

→

Your site was written years ago & the business has moved on without it

→

Visitors land, skim & leave without booking a call

→

Your product is complicated & your website makes it sound more complicated

→

Legal has edited the life out of every page

What I write

Whether it's the whole site or the one page doing the heavy lifting.

Full website rewrites

Every page, restructured and rewritten around how your buyers make decisions.

Landing pages

Campaign, product and lead magnet pages built to turn clicks into calls.

Key page refreshes

Your homepage, product or pricing pages, rewritten when you don't need the whole lot.

What's in every project

The writing is the last step. Everything before it is what makes the words work.

01

Audit

I go through your current site like a buyer would, and find where people drop off and why.

02

Sitemap

A clear structure where every page has a job and every click has a reason.

03

Messaging

What you say, to who, and in what order, so it lands with the people you need.

04

Copy

Every headline, section and button written, with revisions built in.

Websites I've rewritten

“
Alice helped us rewrite our homepage to speak more clearly to recruiters. The end result felt clear, confident and much more aligned with how we want to show up. We've already noticed a shift in how people are engaging with the site.
Brendan Tremble
Founder, JobTetris
Pricing

Every project is quoted to fit

A landing page and a 20-page rebuild are very different jobs, so there are no packages. You'll get a fixed quote after our first call, based on how many pages there are and how much strategy is involved.

The audit, sitemap and messaging are part of every project, so the copy is built on something solid.

Website copy
Projects from
$5,000
+ GST, custom quoted
✓An audit of your current site
✓Sitemap and page structure
✓A messaging framework
✓Copy for every page in scope
✓Revisions built in
✓A fixed quote before we start
Book a call

Final price depends on the number of pages and the strategy involved.

For agencies

Need website copy for your clients?

I write website copy white-label for agencies. It slots into your process, goes out under your name, and your clients never know I was there.

Talk about white-label

Questions people ask

How much does website copywriting cost?

Website copywriting projects start from $5,000 + GST. Every project is custom quoted based on the number of pages and how much strategy is involved, and you'll get a fixed price after our first call.

How long does a website copywriting project take?

Smaller sites usually take four to six weeks from discovery to final copy. Bigger rebuilds take eight weeks or more, depending on scope and approval timelines. You'll get a timeline with your quote.

Do you build the website as well?

I write the copy and plan the structure. I'm happy to work alongside your designer or developer, or recommend people I trust if you don't have one.

Can you work with our designer or agency?

Yes. The copy and sitemap fit into whatever build process you're using, and I've worked alongside plenty of designers, developers and agencies.

What if we need changes?

Revisions are built into every project. Big changes to the scope after we've started are quoted separately.

Do you offer white-label website copy for agencies?

Yes. I write website copy for agencies under their brand, slotting into their process and timelines.

Ready for a website that pulls its weight?

Book a call and tell me what's not working. I'll tell you what I'd change first.

Alice working through a draft with a client on a laptop