How we work together
A straightforward approach to getting your content working. No lengthy onboarding, no hand-holding required.
The steps we take
From your first conversation to content that actually does something.
You call
A quick conversation to understand what you're building and where content fits in.
We align
We get clear on your goals, your audience, and what success actually looks like for your business.
We embed
I join your tools, meet your team, and get properly across your business before anything gets written.
We deliver
Content goes out. We track what's working, adjust as needed, and keep moving.
We figure out if we're the right fit
A relaxed conversation about your business, your goals, and where content fits into your plans. No pitch, no pressure. Just an honest chat to figure out what you need and whether I'm the right person to help.
I get properly across your business
Before anything gets created, I spend time understanding how your business works. I'll join your tools, meet the relevant people in your team, and dig into your existing content, messaging, and goals. This is what makes the work actually fit your business instead of feeling generic.
We agree on a clear direction
Based on what I've learned, I'll put together a content plan tied to your business goals. You'll know exactly what's getting made, why, and what we're measuring it against. No surprises.
We get to work and keep you in the loop
Content gets created, reviewed, and published. I'll keep you across what's happening without making you manage every detail. You'll always know what's in progress and what's coming next.
What you get
Three things that matter when you're trusting me with your content
A package built around your business
Every engagement is tailored to where you are and what you actually need. Whether that's fractional support, a one-off project, or something in between.
Someone who embeds, not just delivers
I work inside your team, with your tools, alongside your people. You get a content partner who understands your business, not a freelancer working from a brief.
Senior experience across complex industries
12 years across fintech, SaaS, B2B, and more. I understand how to create content for businesses where the audience is informed, the stakes are real, and generic copy doesn't cut it.