Clients

Content strategist for brands that need to grow

Fintech, SaaS, B2B services, and agencies trust me to build their content strategy and execute it without needing constant oversight.

Trusted by global brands building things that matter

Why clients choose to work with me

Results from working with a fractional content lead
"The end result felt clear, confident and much more aligned with how we want to show up. We’ve already noticed a shift in how people are engaging with the site."
Brendan Tremble
Founder, JobTetris
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"Alice is, without exaggeration, one of the best I’ve ever worked with. No task is too big, too complicated, too annoying or even too small. She gets in and gets it done with enthusiasm and great care."
Lucy Jasper
Head of Marketing, DisplaySweet
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"Her process was smooth, collaborative and efficient; she made what could have been an overwhelming project feel completely manageable. Highly recommend working with her!"
Carley Anderson
Marketing Executive, Hometime
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Industries

The clients I work best with

Fintech and financial services need content that builds trust fast.

Finance and fintech

Build trust and credibility in a market where buyers do their research and compliance and simplicity matters.

B2B and enterprise

Turn complex offerings into clear content that helps buyers understand value and make decisions.

SaaS and software

Explain technical products in a way that resonates with buyers, not just engineers.

Agencies and teams

Embed as a fractional content lead when your team needs senior strategy and execution without a full-time hire.

Work that's already out there

Live content across websites, blogs, and campaigns

Who you'll work with

One person, no layers

I'm a content strategist and copywriter with 12 years of experience in marketing. I've worked across fintech, SaaS, tech, agencies, and more, building content programs that drive real business outcomes.

When you work with me, you get someone who understands both the strategy and the execution. I embed into your team, work with your tools, and take ownership of results. No account managers, no junior writers, no layers between the strategy and the work.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, leaning over bench top smiling with cup of tea in hand.

Let's work together

Book a call and we'll figure out what you need and how I can help.