GuildSuper &
ChildCare Super.
GuildSuper and ChildCare Super are two superannuation (super) focusing primarily on the pharmaceutical and childcare industries, respectively. Both funds are female-focused, with over 80% of their members being women, and they are dedicated to helping their members achieve the highest possible super balance for retirement.
The numbers.
10%
growth in social media reach
51.5%
increase in web traffic
9k
new member signups
738
new employer registrations
35k
social accounts reached
Project goals.
Revamp their website and brand image: Create a fresh tone of voice and modernise the website, focusing on educating members about the ins and outs of superannuation, insurance, and how it all works.
Boost social media presence: Increase visibility and engagement on Instagram and Facebook, particularly targeting younger audiences with educational content.
Improve employer communications: Make communications with employers more engaging and compelling to drive both employer and member signups.
Services provided.
Website copy: Developed a new, relatable tone of voice and improved user experience across their websites, leading to increased traffic and engagement.
Social media strategy and content creation: Led a targeted social media campaign across Instagram and Facebook, producing educational Reels and carousel images that resonated with their audience.
Other marketing material: Revamped all employer-related materials, from pitch decks to website banners, making them more engaging and effective at driving signups.
51.5% increase in website traffic
Alice transformed GuildSuper’s and ChildCare Super’s websites with a new, approachable tone of voice and user-friendly design. The new websites helped boost traffic by 51.5% and improved engagement by 15%, giving members a more accessible and informative online experience.
Results.
10% growth in social media reach
By developing a targeted social media strategy and creating nine educational Reels and carousel images, Alice helped GuildSuper and ChildCare Super reach over 35,000 accounts—an impressive 10% increase over previous campaigns. The most successful video on Facebook alone reached 6.7K accounts, highlighting the impact of relatable, educational content.
9K new member signups
Alice’s work in enhancing employer communications paid off, resulting in over 9,000 new member signups since March 2023. Using tools like Adobe Photoshop and Canva, Alice created compelling marketing materials that employers could share with their employees, driving significant growth in membership.
738 employer registrations
To improve employer onboarding, Alice redesigned employer pitch decks, infusing them with a fresh, professional design and clear messaging. These improved pitch decks contributed to 738 new employer registrations, strengthening GuildSuper and ChildCare Super's relationships with their key partners.
Alice’s partnership with GuildSuper and ChildCare Super resulted in a significant transformation of their digital presence. From a fresh website and brand tone to highly effective social media and employer communications, Alice helped both funds modernize their approach and drive real results, including increased traffic, new member signups, and stronger employer relationships.
The help you need, when you need it.
"Alice is a rare mix of highly creative but also commercially minded and is always thinking outside the box. She is a great writer, and designer and has the ability to juggle plenty of different tasks at once with ease.”
– Amy Joseph
Senior Content Manager, GuildSuper & ChildCare Super