Building visibility, trust, and engagement for a cyber insurance startup through steady, strategic LinkedIn and email content.
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When Cylo first got in touch, they didn't have a marketing team. Just a clear goal: get in front of brokers, stay there, and start real conversations. The challenge was that in cyber insurance, brokers are busy, sceptical, and flooded with noise. Cylo needed a way to reach them that didn't feel like another sales pitch.
I came on board to manage two core channels, LinkedIn and email, and build a consistent content rhythm that could grow their presence from the ground up.
We started by clarifying what brokers actually wanted to read. Every piece of content had to do one of three things: help brokers sell or explain cyber insurance more easily, share data or insights that made them look informed, or position Cylo as a partner who understands their challenges.
That framework shaped everything from post topics to email structure. On LinkedIn, we focused on clear, conversational posts that mixed stats, claims, and sector-specific stories. In email, we launched CyloBytes, a bi-weekly newsletter designed to share cyber trends, broker insights, and real-world examples that made the risk feel real.
In just six months, Cylo's content built a genuine foothold in a tough market. The results proved one thing: you don't need a big marketing team to build momentum. You just need consistent, relevant content that respects your audience's time.
The pieces that built momentum and proved the system worked.
