How much does good SaaS content really cost?

If you’ve ever tried to hire someone to write content for your SaaS brand, you’ve probably been quoted everything from $50 for a blog post to $20k for a content package... and been left wondering how those numbers can possibly exist in the same universe.

It’s not that people are trying to rip you off. It’s that “content” means wildly different things to different people.

For some, it’s a keyword-stuffed article that ticks an SEO box. For others, it’s a sharp, strategic piece that builds trust, drives leads, and shortens the sales cycle.

So what does good content actually cost? And what are you getting for your money?

Let’s break it down.

Why the price range is so wide

The reason SaaS content is hard to price is because there’s no single definition of “done.”

Some businesses just want to outsource the word-writing part. Others are looking for strategic input, message development, voice alignment, stakeholder wrangling, and SEO built in from the start. Both are valid, but they come with very different expectations and workflows.

At the cheaper end, you’ll usually find:

• AI-supported writers or low-cost freelancers charging $50–$300 per post.
  These writers often work fast, follow a template, and may not specialise in SaaS. The output might be technically fine, but it’s rarely insightful, or aligned with your actual product, audience, or offer.
• Content mills that promise volume but not quality.
  If you’ve ever received a blog that kind of sounds like it was stitched together from five other blogs... this is why.

In the middle range (often the sweet spot for scaling SaaS brands) you’ll see:

• Specialist SaaS writers or strategists charging $700–$2,000+ per article.
  These writers know the space, understand buyer journeys, and can work with limited input from your team. They may also bring structure, voice development, content planning or SEO strategy as part of their process.

At the higher end:

• Agencies or consulting teams who charge $5k–$15k+ for retainers or project-based work.
  You’re paying for scale, internal reviews, project management, and a broader team. This can work well, but also comes with higher overhead and more layers between you and the person doing the writing.

Why SaaS content costs more than general content

Writing for SaaS isn’t like writing for a lifestyle blog. It’s not about just sounding good on paper... you need to explain complex, often intangible ideas clearly and persuasively. You’re not selling shoes or smoothies. You’re selling platforms, products, processes, and partnerships.

Good SaaS content needs:

• Domain knowledge
• Awareness of the sales cycle
• Understanding of technical vs business buyers
• Alignment with positioning, product, and pricing
• The ability to translate SME jargon into sharp, usable messaging

It also needs to be clear, well-structured, and easy to scan (because no one’s reading your 2,000-word guide in a quiet room with a cup of tea). They're skimming it between meetings, or forwarding it to a stakeholder to justify a demo.

That’s why writers who specialise in SaaS tend to charge more. Because they’re not just writing for the sake of it. They’re writing to drive action, and reduce the amount of work your team has to do to get there.

What you’re really paying for

When you hire a writer or content strategist for SaaS, you’re not only paying for words. You’re paying for the thinking behind them... and the ability to get that work done properly, with minimal input and minimal back-and-forth.

Here’s what that actually looks like:

• Content that reflects your product and positioning.
  Not just any article, but the kind that sounds like your brand, speaks to your customers, and makes sense in your sales flow.
• Structure and clarity.
  Long doesn’t mean clear. A good writer will turn a 90-minute stakeholder call into 800 sharp, useful words that don’t waste your reader’s time.
• Less time wasted in approvals.
  Content should make your life easier, not harder. You’re paying for someone who gets it right faster, handles feedback without drama, and doesn’t need handholding.
• Strategic insight.
  The best SaaS writers are also thinkers. They help shape your messaging, flag missed angles, and sometimes notice the positioning gaps your team is too close to see.
• Project momentum.
  You don’t just get “a blog.” You get someone who keeps things moving, even when your internal team’s on pause, your founder’s on leave, or the product team keeps changing the brief.

When it works well, it feels like an extension of your team, not just someone ticking off tasks.

The cost of bad content

It’s not just that bad content doesn’t work. It actually costs you more in the long run.

You spend hours reviewing and rewriting. Sales teams ignore it. Your brand starts to feel generic. And you still don’t have anything you actually want to publish.

And that’s not even counting the opportunity cost.

Every time you publish something forgettable, that’s one less piece building trust, generating leads, or giving your sales team something useful to share. You miss chances to rank. You miss chances to convert. And you lose momentum while you wait for the next piece to land.

Cheap content isn’t cheap if you have to fix it, abandon it, or start over.

What’s worth investing in

You don’t have to write everything all at once. But if you’re choosing where to spend, invest in the content that does heavy lifting:

• Website copy: Especially your homepage, product pages, pricing, and solution-specific content. These are conversion points, not just words.
• Customer stories: Not just testimonials, but actual case studies that show how you solve problems for real people in real companies.
• Lead magnets or guides: Give your audience something useful, and give your sales team something to follow up with.
• Search-optimised blog content: The kind that speaks to what your audience is actually Googling... not just your product features.
• Foundational messaging work: Even if it doesn’t feel like “content,” this is what keeps everything consistent and scalable later.

The best content assets aren’t trendy, they’re timeless. You can reuse them in campaigns, across platforms, and at every stage of the buyer journey.

So… how much should you expect to spend?

There’s no fixed number, but here’s what most SaaS companies should expect to spend when hiring an experienced freelance writer or strategist in Australia or New Zealand.

For shorter blog posts (800–1,000 words), expect anywhere from $600 to $1,500. The lower end might be a simple post with minimal input; the higher end might include ghostwriting for a founder, voice matching, or faster turnaround.

For longer, SEO-led articles or in-depth guides (1,200–2,000+ words), the range is usually $1,200 to $3,000. This often includes keyword research, competitor analysis, structure, SEO formatting, and brand alignment. Especially if it’s part of a broader strategy.

Website copy tends to range from $800 to $2,000+ per page, depending on the scope. A small about page refresh is one thing. A new product or solutions page with positioning, structure, SEO and stakeholder feedback? That’s a bigger job.

Case studies typically fall between $1,400 and $2,800. The difference comes down to how complex the product is, whether interviews are needed, and how many rounds of review you’re expecting.

For lead magnets, reports or eBooks, pricing usually starts around $2,500 and can go up to $6,500+. These projects often include planning sessions, SME interviews, research, and collaboration with your design team.

If you’re after ongoing support, monthly content retainers generally sit between $2,400 and $6,000+ depending on what’s included. This could be regular blog posts,  ghostwriting, landing pages, content strategy, messaging development, or stakeholder management.

Yes, you can find cheaper. But if you want content that’s actually going to do something (not just exist) it’s worth investing in someone who brings experience, clarity, and momentum to the table.

The bottom line

Good SaaS content costs more because it saves you time, improves results, and builds momentum you can actually measure.

Content shouldn't be about volume, but getting the right content, at the right time, with the right message... and knowing it won’t need three internal rewrites before it goes live.

If you’re ready to invest in content that actually moves the needle, I can help. I work with SaaS and service-based businesses to write sharp, strategic content that sounds like you and speaks to the people you want to reach.

See my content packages →