A full website rewrite for a global influencer marketing agency, delivered through agency partner First Optimise.
.png)
First Optimise is a digital agency I work with on copywriting projects for their end clients. This one was a full website rewrite for a global influencer marketing agency operating across the US, Canada, and Asia, working with serious consumer electronics and lifestyle brands.
The site needed to do a lot at once. Speak credibly to senior marketers running campaigns at real scale. Explain a proprietary AI-driven operating system without sounding like every other tech-flavoured agency pitch. And carry a consistent voice across every page, from the homepage hero through to the service deep-dives and the creator application form.
The challenge was tonal. The agency sits at the intersection of three things that are notoriously hard to write about well... global scale, AI-driven execution, and creator marketing. Each one has its own clichés. Done badly, you end up with generic agency copy that could belong to anyone.
First Optimise came to me with a structured brief, a clear sitemap, and a strong sense of what the end client wanted the site to feel like. My job was to bring it to life on the page.
I worked from the brief and the end client's strategic positioning, prioritising clarity over jargon and structure over surface polish. The tone leans calm and confident rather than hype-driven, which felt right for a business pitching to enterprise marketing teams who've seen every flavour of agency promise.
For the technical sections, including the AI operating system that powers the agency's execution, I focused on what it actually does for the user (faster creator activation, consistent creative delivery, clearer performance insight) rather than the technology itself. The platform is interesting, but the buyer isn't shopping for a platform. They're shopping for outcomes.
The site also had to work for two audiences at once. Senior marketing leaders at global brands evaluating an agency partner, and creators applying to join the network. Two intents, one consistent voice.
The finished site reads as a structured operator that handles the messy middle of global influencer marketing, not a creative agency, not a tech platform. It gives First Optimise's client a foundation that can scale with the business and stay coherent as the offering evolves.
For First Optimise, it's a smooth project to point to when pitching website work to other agency-end-client engagements. Which is its own kind of result.
Alice is definitely a pro at what she does. She has a knack of capturing your vision and taking it to the next level with her own spin. She's also responsive and easy to work with. Would recommend to anyone who's looking for a great marketing writer to work with.
Samson Wu
First Optimise
The pieces that built momentum and proved the system worked.
