Influx is a customer experience platform that helps global brands build fast, flexible support teams. When they launched a new product — AI Agent Management, a service that puts a dedicated human in charge of optimising the AI support agents their clients already use — they needed content that could do a few things at once: explain a genuinely new concept clearly, generate interest ahead of a launch event, and start building the right associations around a product category that didn't really exist yet.
That's where I came in.
The AI Agent Management landing page was the first piece of the puzzle. The challenge was that the product sits in a space most people haven't thought about: not AI itself, not human support agents, but the managed layer in between. The ongoing optimisation work that determines whether an AI agent actually performs. It's a compelling idea, but only if you explain it well.
I wrote the landing page to lead with the problem — that AI agents plateau without continuous management — and then make Influx's solution feel both obvious and differentiated. Alongside the landing page, I wrote blog content and emails to support the product launch, helping Influx build awareness and bring the right people through the door for their launch event.
Since the launch, the relationship has grown into something more ongoing. Influx is in the middle of a broader messaging shift (moving towards a slightly different client profile) and that means their existing website copy needs to catch up. I've been working through those updates with them, page by page, making sure the language reflects where the business is heading rather than where it's been.
On top of that, I provide ad hoc support across whatever they need: articles, emails, LinkedIn posts, and other content as it comes up. It's the kind of engagement that works because the brief doesn't have to start from scratch each time. I already know the voice, the product, and what they're trying to do.
