Product launch copy and ongoing content for a CX platform moving fast.
Influx is a customer experience platform that helps global brands build fast, flexible support teams. They'd built something genuinely new: a service that puts a dedicated human in charge of managing and optimising the AI support agents their clients already use. Not AI itself. Not human support. The layer in between that determines whether AI actually performs.
The problem was that nobody was searching for it yet. The product category barely existed. Influx needed content that could explain a new concept clearly, generate interest ahead of a launch event, and start building the right associations around something most of their market hadn't thought about.
They needed someone who could get across the product quickly and write about it in a way that made sense to people seeing it for the first time.
The AI Agent Management landing page was the first piece. The challenge was positioning: this product sits in a space most people haven't considered. I wrote the page to lead with the problem (AI agents plateau without continuous management) and then make Influx's solution feel both obvious and differentiated.
Alongside the landing page, I wrote blog content and launch emails to build awareness and bring the right people through the door for their launch event. The content helped drive attendance and gave the sales team something concrete to point to when following up with prospects.
Since the launch, the engagement grew into something more ongoing. Influx was shifting their broader messaging to appeal to a slightly different client profile, and their existing website copy needed to catch up. I worked through those updates page by page, making sure the language reflects where the business is heading rather than where it's been.
On top of that, I provided ad hoc support across whatever they need: articles, emails, case studies, LinkedIn posts. It worked because the brief didn't have to start from scratch each time. I already knew the voice, the product, and what they were trying to do.
The launch content did what it needed to do. It brought people to the event, gave the sales team a clear narrative to work with, and established Influx's position in a category they were helping to define.
But the real value was in the ongoing work. When your content partner already understands the product, the audience, and the voice, everything moves faster. New pages don't need a three-week briefing process. Blog posts don't require a crash course in the business. The work just gets done, and it sounds like Influx wrote it themselves.
The pieces that built momentum and proved the system worked.
