Hometime is one of Australia’s top prop-tech companies, focused on making short-term rental management simple and scalable.
With their cutting-edge platform and expert team, they’ve made booking stays a breeze for homeowners and guests alike. With over $100M+ in bookings under their belt, Hometime is fast becoming a household name in the short-term rental space.
Hometime.
Project goals.
Hometime had a fresh new tone of voice but felt their existing blog content was still speaking the old language. They needed help to rewrite the content so that it was engaging, educational, and aligned with their new brand voice.
Goal 1: Improve traffic and engagement on their blog. They wanted each post to draw readers in, provide real value, and reflect their updated tone of voice.
Goal 2: Boost SEO. Hometime wanted their content to be naturally optimised with keywords, better meta descriptions, and titles to drive organic traffic.
Services provided.
Alice rolled up her sleeves and got to work, making sure every blog hit the mark. Here’s what Alice provided:
Article rewriting: Alice rewrote over 30 articles to match Hometime’s new tone of voice, ensuring every piece was engaging and educational.
Keyword research: With a focus on boosting organic SEO, Alice carefully researched and integrated the right keywords.
Topic research & proofing: Each article wasn’t just rewritten—it was polished to perfection, making sure every detail was accurate and on-brand.
Links to live work.
Airbnb's Cleaning Fee and How to Compute It: A Guide for Hosts
Understanding Negative and Positive Gearing in Airbnb Properties
Airbnb Management in Australia: Self-Managing vs Hometime
How Does Airbnb Work in Australia: A Guide to Local Regulations