Hometime is one of Australia’s leading short-term rental platforms, managing Airbnb properties with a mix of tech and hands-on local support. With over $100M+ in bookings under their belt, they’re making it easier for homeowners to rent smarter — and for guests to stay better.
Hometime had just overhauled their brand tone. But their blog? Still stuck in the old voice.
They needed help rewriting a heap of content — not just for polish, but for performance. That meant:
We took a red pen (and a proper strategy) to the blog archive and brought it in line with the brand:
The result? A blog that finally pulled its weight — driving more organic traffic, keeping readers engaged, and helping Hometime show up (and show off) in search.
Airbnb's Cleaning Fee and How to Compute It: A Guide for Hosts
Understanding Negative and Positive Gearing in Airbnb Properties
Airbnb Management in Australia: Self-Managing vs Hometime
How Does Airbnb Work in Australia: A Guide to Local Regulations
Alice was an absolute asset during our website content refresh. She helped us rewrite and modernise 30+ articles with clarity, consistency and a great grasp of our tone of voice. Her process was smooth, collaborative and efficient; she made what could have been an overwhelming project feel completely manageable. Highly recommend working with her!" — Carley Anderson, Hometime
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