LinkedIn ghostwriting: what it is and why it’s not cheating

Ghostwriting gets a bad rap.

Say the word and people picture anonymous writers secretly pretending to be someone else — like you’ve hired a content double to go post “thought leadership” while you sit back and take the credit.

But here’s the thing:
That’s not what good ghostwriting looks like.
And it’s definitely not how I work.

If you’re a founder, exec, or expert who wants to show up on LinkedIn without losing hours each week to writing, ghostwriting isn’t cheating.

It’s smart.

What LinkedIn ghostwriting actually is

Ghostwriting isn’t about faking it.
It’s about freeing you up.

At its core, LinkedIn ghostwriting is about taking what’s already in your head — your ideas, stories, opinions, and experiences — and turning it into content that’s clear, consistent, and worth reading.

You still drive the thinking.
You still set the tone.
You just don’t have to be the one opening a blank doc every time.

It’s collaborative.
You might send me a voice note from the car, a half-drafted post at 10pm, or a passing thought that came up in a meeting — and I shape that into a post that sounds like you, only sharper.

It’s still your voice. Still your ideas. Just without the mental load of doing it all yourself.

Why people hire ghostwriters — and it’s not because they can’t write

Most of my clients are great communicators.
They’re sharp. Articulate. Full of ideas.
Some of them even like writing.

But they’re also running businesses, leading teams, and juggling a hundred other things.
Writing consistently just doesn’t make the cut.

Here’s what they actually need help with:

⏳ Time

They don’t have it — at least not enough to write, edit, and post consistently.

💭 Clarity

They’ve got a jumble of ideas, but no time to shape them into something that makes sense (let alone something LinkedIn wants to read).

🧭 Strategy

They want their content to do something — attract talent, build trust, bring in leads. Not just add noise.

🗣 Voice

They know what they want to sound like. They just don’t know how to write that way.

🔁 Momentum

Posting once is easy. Posting every week? That’s where things fall apart.

Ghostwriting gives them all of that — without having to write a single word themselves.

“But isn’t it inauthentic?”

No — and here’s why.

The words might be written by me.
But the thinking? The tone? The perspective?
That’s all you.

Ghostwriting on LinkedIn isn’t about pretending to be someone you’re not.
It’s about helping you sound like yourself — when you don’t have time to sit down and find the words.

If anything, working with a ghostwriter can make your content more authentic.
Because instead of second-guessing every sentence or rushing through a last-minute post, you’ve got someone shaping your ideas with care and intention.

It’s still your voice. Still your brain.
Just with a bit of backup.

Who ghostwriting works best for

Ghostwriting isn’t just for bestselling authors or celebrity CEOs.
It’s for people with valuable things to say — and too much on their plate to say them consistently.

In my world, ghostwriting works best for:

Founders and execs

You’re building a business and leading a team. Your voice matters — to investors, clients, and future hires — but you don’t have time to turn thoughts into posts every week.

Subject matter experts

You’re brilliant at what you do. People trust your expertise. Now you just need someone to help you articulate it clearly and consistently, without watering it down.

Strategic leaders who think fast but don’t write often

You’ve got strong opinions, sharp insights, and no interest in “doing content” for the sake of it. You want to show up with substance — and a bit of style.

If that sounds like you, there’s a good chance ghostwriting isn’t just a nice-to-have.
It’s the thing that’ll finally get you posting again.

What working with a ghostwriter actually looks like

It’s not mysterious.
It’s not formal.
And no — I won’t ask you to fill out a 20-page briefing doc.

Here’s how it usually works:

1. You send me what you’ve got

That might be a voice note, a half-written post, some dot points, or just a general “I want to say something about X but I don’t know how.”
Totally fine. That’s the raw material.

2. I shape it into a post (or three)

I take what’s in your head and turn it into sharp, scroll-stopping content that sounds like you — on a really good day.

3. We tweak it together

You get a chance to review, make changes, or just give it the green light.

4. You post it (or I can)

Either way, you stay consistent, visible, and relevant — without ever opening a blank doc.

Some clients talk to me once a month and I handle the rest.
Others send me voice notes as ideas pop up.
It’s flexible. It’s collaborative. And it works.

You’ve got something to say. Let’s make sure people hear it.

If you’re still waiting for a free hour to write the perfect post — you’ll be waiting a while.

Ghostwriting isn’t about taking shortcuts.
It’s about making sure your ideas don’t sit in your head (or your Notes app) forever.

Your voice builds trust.
Your content builds credibility.
And your audience? They’re not going to find you if you never say anything.

If you’re ready to show up consistently — without writing a single post yourself — I can help.

👉🏻 Check out my ghostwriting packages
👉🏻 Or book a quick call

Let’s get your voice out there.