‘Actually Useful’ Content Brief

What it is:

A simple, editable brief template to help you kick off content projects with less back-and-forth and more “done and dusted.” Perfect for briefing internal teams or freelancers (like me).

What’s inside:

• Clear sections to define your goals, audience, and key messages
• Tick-box tone and SEO prompts that won’t make your eyes glaze over
• Just enough structure to keep your project on track — without getting bogged down in process

Why it exists:

Because vague briefs waste time. And because your content deserves a stronger start.

Who it’s for:

• Marketing managers writing briefs at midnight
• Comms teams who need a hand corralling subject matter experts
• Anyone who’s tired of hearing “can you just flesh this out a bit?”