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Why your recruitment website copy isn’t landing (and how to fix it)

I reviewed a stack of recruitment websites last week, and most of them had the same issues, from “we”-heavy copy to confusing layouts and outdated blogs.

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Why your homepage is trying to do too much — and says nothing

If your homepage is trying to speak to everyone, list everything, and explain your entire brand in one scroll… it’s probably not working. Here’s what to cut — and what to focus on instead.

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What content looks like when it’s not stuck in compliance limbo

Your content isn’t too risky. It’s just stuck in a broken process. Here’s what it looks like when someone actually knows how to write for compliance — and how to get it over the line

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If you confuse them, you lose them: lessons from a SaaS startup

A smart SaaS product, a cluttered message, and a case study in what happens when you try to say too much. Here’s what JobTetris taught me about clarity, focus, and speaking to the right audience.

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Is your tone of voice actually just tone of vague?

Tone guides should help people write like your brand. Most just serve up adjective soup. Here’s how to fix that.

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How to cure the COVID in your copy

A lot has changed since 2020. Your copy? Maybe not. Here’s how to spot the lingering pandemic language that’s holding your brand back — and how to fix it without a full rewrite.

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