.png)
July 31, 2025
How to fix your AI-generated contentAI can give you words. But if you want content that feels like you, you’ll need to do a bit more.
Read More
July 31, 2025
How to fix your AI-generated contentAI can give you words. But if you want content that feels like you, you’ll need to do a bit more.
July 16, 2025
The ultimate SaaS glossary: 100+ terms, acronyms and buzzwords — explained simplyStruggling to tell your PLG from your NPS? This glossary breaks down 100+ SaaS terms, acronyms and buzzwords with simple definitions and plain-English alternatives.
July 2, 2025
Why your recruitment website copy isn’t landing (and how to fix it)I reviewed a stack of recruitment websites last week, and most of them had the same issues, from “we”-heavy copy to confusing layouts and outdated blogs.
June 24, 2025
Why your homepage is trying to do too much — and says nothingIf your homepage is trying to speak to everyone, list everything, and explain your entire brand in one scroll… it’s probably not working. Here’s what to cut — and what to focus on instead.
June 24, 2025
What content looks like when it’s not stuck in compliance limboYour content isn’t too risky. It’s just stuck in a broken process. Here’s what it looks like when someone actually knows how to write for compliance — and how to get it over the line
June 24, 2025
If you confuse them, you lose them: lessons from a SaaS startupA smart SaaS product, a cluttered message, and a case study in what happens when you try to say too much. Here’s what JobTetris taught me about clarity, focus, and speaking to the right audience.
June 24, 2025
Is your tone of voice actually just tone of vague?Tone guides should help people write like your brand. Most just serve up adjective soup. Here’s how to fix that.
June 24, 2025
How to cure the COVID in your copyA lot has changed since 2020. Your copy? Maybe not. Here’s how to spot the lingering pandemic language that’s holding your brand back — and how to fix it without a full rewrite.
.png)
.png)
.png)
