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Practical tools for people who want better content without the three-month strategy project.

LinkedIn profile guide

Most LinkedIn profiles are doing their owners a disservice. The photo's a bit off, the headline's just a job title, the About section reads like a CV someone wrote in 2017 and never revisited. Meanwhile, potential clients are landing on the page and moving on. This guide goes section by section through your LinkedIn profile and tells you exactly what needs to be there — with examples, before-and-afters, and enough context that you can actually act on it without having to Google everything.

Inside the resource

Here's what's waiting for you inside.

A section-by-section breakdown of every part of your LinkedIn profile worth fixing

Before-and-after examples so you can see what "good" actually looks like

The copy and formatting details that most people overlook — and that clients notice

Why it's actually worth downloading

Good content gets easier when you know what you're doing — here's how this helps.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, sitting on a couch smiling into the distance.

Your profile stops losing you work you didn't know you were losing

The right people land on it and actually get in touch

You know what to fix and in what order, without the guesswork

Want someone to do this with you, not just hand you a template?

Book a call and let's figure out where your content needs attention.