Here's your free resource

Practical tools for people who want better content without the three-month strategy project.

LinkedIn hook formulas that work

You already know what you want to say. The problem is the first line — the one that makes someone stop scrolling instead of walking straight past you. This is a cheat sheet of the hook formulas I use myself and write for clients. Six types, with real examples and structures you can actually use. Not "be authentic!" advice. Just the stuff that works.

Inside the resource

Here's what's waiting for you inside.

Six hook types (with the formula and a real example for each)

The opening lines people actually stop for

A note on how to make them sound like you, not like everyone else on LinkedIn

Why it's actually worth downloading

Good content gets easier when you know what you're doing — here's how this helps.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, sitting on a couch smiling into the distance.

You stop rewriting your first line fourteen times

Your posts get read past the first sentence

You spend less time on the part that wasn't supposed to be the hard part

Want someone to do this with you, not just hand you a template?

Book a call and let's figure out where your content needs attention.