Meet the author

Alice Xerri is a Melbourne based content writer, copywriter, and fractional content lead with a passion for helping businesses find their voice and actually say something worth reading. Through AX Content, Alice work with brands and teams who need strategic, well-crafted content — whether that's building out a content function from scratch, leading a content strategy, or just writing really good copy. Alice believes great content isn't just about filling a page, but about connecting with the right people at the right time.

When Alice isn't working, she's usually at home with her daughter and six pets.