November 3, 2025
SEO isn’t dead, it just grew up: understanding AEO, AIO and GEOHow search, AI and generative engines changed the rules , and what that means for your content.
You already have the voice people listen to.
In leadership meetings, investor calls, team huddles — you're the one who brings clarity. You explain things in a way that cuts through. You get heads nodding. Decisions made.
But unless someone’s in the room, they never hear it.
Meanwhile, people with half the experience (and twice the posting cadence) are getting the inbound leads, the industry clout, and the speaking gigs — all because they’ve learned to show up where it scales.
And that’s the gap.
Not between what you know and what they know.
Between what you say and what gets seen.
You’re not sitting around wishing you had more to say.
You have a hundred things to say. But when it comes time to post?
So you post once a month. Or not at all.
And instead of building trust and visibility week by week, you’re starting from scratch every time someone Googles your name or lands on your profile.
Because the thing is:
LinkedIn content is no longer a nice-to-have.
For founders, execs and consultants, it is your digital reputation.

That’s what good content does.
It makes your thinking visible.
It makes your perspective memorable.
And it makes your name show up when someone says, “Hey, do you know anyone who...?”
But most leaders don’t have the time or headspace to sit down and write a great post every week.
So the voice people trust — the one that gets results in a room — never makes it into the feed.
That’s where ghostwriting comes in.
Bad ghostwriting feels off. Like a post written by someone who’s never met you.
Good ghostwriting feels like you — clear, confident, and impossible to scroll past.
This isn’t about handing over your ideas to someone else.
It’s about working with someone who can hear what matters, shape it into something sharp, and make sure it lands with the right people.
Here’s how it usually works:
No staring at a blank cursor.
No wondering what to post this week.
No diluting your message with half-baked, last-minute content.
Just a steady rhythm of content that sounds like you — and builds a brand that works even when you’re not in the room.

This isn’t about going viral. It’s about becoming recognisable.
When people see your posts regularly — and they sound like you — they start to understand what you care about. What you’re great at. Who you help.
And when the timing’s right, they reach out.
For a project. A panel. A pitch. A partnership.
That’s the power of showing up consistently, with clarity.
And that’s the real ROI of ghostwriting:
Not just more content — but more of the right conversations, with the right people, at the right time.
If you’ve got the ideas but not the hours, the voice but not the bandwidth, the perspective but not the posts — let’s talk.
This is what I do.
No fluff. No filler. Just sharp, consistent, thought-led content that sounds like you and grows your brand while you’re busy running the business.

November 3, 2025
SEO isn’t dead, it just grew up: understanding AEO, AIO and GEOHow search, AI and generative engines changed the rules , and what that means for your content.
October 30, 2025
If I were starting with too much content: how I’d turn volume into valueHere’s the step-by-step approach I’d take to audit, refine, and rebuild your content system so every piece works harder for visibility and conversion.
October 30, 2025
The 5 content foundations every B2B SaaS business needsIf buyers can’t explain what your product does, they can’t buy it. Discover the five foundational content topics every SaaS business needs to build visibility, trust, and demand.