The way we think about content and search rankings needs to change. Actually, it already has changed, and if you're still packing your articles full of keywords, you're missing out on real opportunities to connect with your audience.

Let's talk about something that often makes both clients and writers squirm: pricing. You've probably wondered why some content writers charge what might seem like a premium price for their work. Let me walk you through what actually goes into creating content that delivers real results for your business.

eBooks and whitepapers are two of the most effective tools for businesses. But when should you use each one? What sets them apart? And how do you make sure you're getting the most out of your efforts? 

When you hear "thought leadership content," you might think it's something that big CEOs do to show off. But here's the truth: thought leadership content isn't reserved for a select few, and it's not about being the smartest person in the room.

Both roles are really important for businesses, but they serve different purposes. Let's dive into what makes each one unique and why your business will thrive when you have both on your side.

When you hear “SEO,” what do you think of? Keywords? Search engines? Maybe even techy stuff like metadata and algorithms? Well, SEO is all of that, but when it comes to content like articles, SEO is really about one thing: helping people find useful information.