Create the perfect copywriting brief – download your free template!
If you want your copywriter to produce great content, it all starts with a solid brief. As a copywriter, I can tell you that the clearer and more detailed your brief is, the easier it is for me to write content that fits your needs perfectly.
To make it easy, I’ve created a free downloadable copywriting brief template that’ll guide you through the process!
And no, you don’t have to give me any of your details!
Why do you need a copywriting brief?
A good brief gives you (or your copywriter) a clear direction from the start. It helps you communicate the important things, like who your audience is, what message you want to get across, and what action you want people to take.
A well-thought-out brief ensures everyone is on the same page and avoids any back-and-forth confusion. By providing all the essential details upfront, you’ll save time and ensure the final content aligns with your vision.
Trust me, you’ll be thanking yourself later when the project runs smoothly!
What’s inside the template?
The copywriting brief template covers all the important elements you’ll need to think about before starting a project. Whether you’re working with a copywriter (like me!) or handling content yourself, this template makes things easy.
Here’s a look at what’s inside:
Project overview – What is the project, and what do you want to achieve?
Target audience – Who are you speaking to? What are their needs or interests?
Key message – What’s the main point you want to get across?
Unique selling point (USP) – What sets your product or service apart?
Tone of voice – How should the content sound – professional, friendly, or something else?
Key information – Anything that must be included, like specific details or a call-to-action.
How to use it
It’s super easy. Just download the template, fill in the sections, and you're ready to go. It doesn’t take long, and you don’t have to worry about missing any important details. Plus, the template works for a variety of projects – from web copy to emails, blogs, and more.
Ready to download?
If you’re ready to make your copywriting projects smoother and more efficient, grab your free copywriting brief template below!