Be real, be noticed: Trends to watch out for in 2024
2024 will continue to be full of constant change on social media, so staying ahead of the game will need more than just a polished facade. According to the latest insights from Semrush's 2024 Social Media Trends Report, being yourself will be the key to success. Let's break down the key takeaways and figure out how your brand can shine in the age of real connections.
Being real counts
Everyone agrees: being real is the golden ticket.It's not just about telling your brand's story; it's about sharing genuine stories that people can connect with. In 2024, brands should keep it natural and ditch the super-polished, influencer style content.
Gen Z's call for realness
Gen Z is leading the way in asking for honesty. They're tired of perfect pictures and want real, everyday stories. In 2024, people will prefer content created by regular folks over super fancy, edited stuff, finding it more genuine and trustworthy. There’s a huge value in brands sharing UGC as a cost-effective way to connect with their audience.
Building trust by being open
People want to know what's going on behind the scenes. They want to see real faces behind the brand, employees sharing insights, and hear real stories. Brands are teaming up with content creators who tell good stories while looking natural and authentic, hiring people skilled in communication, creating a bridge between customers and the brand. Looking raw is the trend that resonates with people, so it's okay if your videos look like they were made on your phone—people like that.
Your guide to being real
How can your business keep it real and stand out on social media? Here are a few simple tips:
Find people who seem real. Embrace unrefined "behind the scenes" posts and experiment with content that doesn’t look perfectly edited.
Make your brand different by sharing stories that people can relate to on a personal level.
Keep an eye on CEOs posting content on LinkedIn. The trend of humanising B2B brands is on the rise.
Dive into the world of video, especially on platforms like TikTok and YouTube. The trend of real, unedited content is reshaping how we use social media.
In a nutshell, authenticity is not just a buzzword; it's a game-changer for businesses looking to thrive on social media in 2024.