Strategic content marketing & copywriting for growing B2B brands

Who I help: content & copywriting

Not every client needs the same thing. But most need someone who can get it done.

Alice Xerri, Founder and Fractional Content Lead, Freelance Copywriter for Finance, B2B Tech and SaaS, sat on couch leaning forward smiling at camera.

Founders & leaders

You’ve built something great. Now you need content that helps people actually understand it.

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Marketing teams

You’ve got the strategy, but no time to execute. I’ll take the content load off your plate.

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Agencies & consultants

You need a partner you can trust with your clients’ work, not someone you have to hand-hold.

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Core content marketing services

These are the most common services, but I tailor every package to fit your goals.

Need quick, specific marketing advice?

Not ready for a full project? My advice sessions are 90-minute 1:1 calls to help you fix what’s stuck — whether it’s a draft, a strategy, or a tone-of-voice problem. You’ll walk away with clear next steps, not vague feedback.

Book a 1:1 session

The end result felt clear, confident and much more aligned with how we want to show up. We’ve already noticed a shift in how people are engaging with the site.

Brendan Tremble

Founder, JobTetris

Alice is, without exaggeration, one of the best I’ve ever worked with. No task is too big, too complicated, too annoying or even too small. She gets in and gets it done with enthusiasm and great care.

Lucy Jasper

Head of Marketing, DisplaySweet

Proof content marketing works

Strategic content only matters if it delivers. Here’s how it’s worked for others:

Cylo Cyber Insurance

JobTetris

Case study: Copywriting for financial services clients

Lexicon

Commerce Vision

Content about content marketing

Thought leadership

December 29, 2025

Expert-led content: why B2B companies need it in 2026

In a market flooded with content but short on trust, expert-led insight is becoming the most reliable driver of B2B authority and growth.

Content strategy

December 16, 2025

Fractional content lead vs content agency: what you’re really choosing

Understand the difference between fractional content leadership and agency execution, and why confusing the two could be holding your content back.

Content strategy

December 11, 2025

What is a fractional content lead? (And when you actually need one)

Putting someone in charge of your content strategy and operations is the fastest way to streamline production, and drive results.

Content foundations

December 6, 2025

11 common content issues (and how a content audit fixes them)

Learn about 11 common content issues, why they happen, and how a structured content audit eliminates them.

Browse all articles

Let’s build your content from the ground up.

Your go-to content marketing partner

Who I help: content & copywriting

Founders & leaders

Marketing teams

Agencies & consultants

Core content marketing services

The Website Audit

Capsule content

The Blog Audit

Visibility package

Executive thought leadership

Fractional support

Need quick, specific marketing advice?

The end result felt clear, confident and much more aligned with how we want to show up. We’ve already noticed a shift in how people are engaging with the site.

Alice is, without exaggeration, one of the best I’ve ever worked with. No task is too big, too complicated, too annoying or even too small. She gets in and gets it done with enthusiasm and great care.

Proof content marketing works

Content about content marketing

Let’s build your content from the ground up.